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Jaguar wants to become the British electric company

Jaguar has been telegraphing its electric future for years, and this week we're beginning to see it come to fruition. The company's Formula E race team officially launched September 8 with sponsorship, livery, and an interesting name for its racecar, the I-Type 1. It marks Jaguar's return to factory-supported racing and serves as a model for the company's future strategy. "The Formula E championship will enable us to engineer and test our advanced technologies under extreme performance conditions," Nick Rogers, executive director of product engineering at Jaguar Land Rover, said in a statement. "We will apply this vital knowledge as part of our real-world development." Formula E competition starts October 9 as the all-electric racing series begins its third season. Panasonic signed on as the title sponsor of the team. Formula E is a natural move for Jag and allows the British company to remain true to its racing heritage while still looking toward. The company claims seven Le Mans titles, which is the fourth-most in history, even though it hasn't won one since 1990. That's a great lineage, but Jaguar knows it's getting dusty. Launching a Formula E effort allows it to compete in a form of motorsports that should prove relevant to road-car technology. Jag is drawing on Williams Advanced Engineering (you might have heard of its F1 team) for the electric powertrain. Williams also helped with the development of Jaguar's C-X75 plug-in concept car. Meanwhile, we also captured an F-Pace crossover silently testing this week in the Alps. Though it looks like a normal F-Pace, spy shooters report it was producing no engine noise, leading (or perhaps leaping) to the conclusion it's the rumored electric SUV Jaguar is working on. Likely, this prototype has a diesel engine as a range extender. View 11 Photos Though the camouflaged F-Pace is great fodder for speculation, Jag's electric efforts are not a secret. Jaguar and Land Rover showed off three electric-vehicle demonstrators last year and the company is exploring everything from mild hybrids to full electric powertrains. JLR has filed paperwork to secure trademarks for I-Pace and E-Pace. "JLR is definitely rushing headfirst into electrification," said Ed Kim, vice president of industry analysis for research firm AutoPacific.

Jaguar releases Desire short film starring F-Type and Damian Lewis

After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on YouTube after an initial debut at the Sundance London film and music festival.
Shot in Chile's rather breathtaking Atacama Desert, Desire is described by the producers as being "A story of betrayal, retribution, passion and greed." Lewis plays the lead role of Clark, a high-end car delivery guy (great work if you can get it), who runs into an unexpected, sexy mystery when shuttling the lovely F-Type to the middle of nowhere. Who could have guessed?
We won't spoil any of the not-exactly-serious 13-minute plot for you; scroll down below to see for yourself if the theatrical pomp and circumstance is worthy of Jag's newest roadster.

Junkyard Gem: 1965 Jaguar S-Type 3.8

The first Jaguar XJs appeared on American roads in late 1968, and decades of production made it the iconic Jaguar sedan most familiar to us today. Before the XJ, however, there was the Mark 2, and that powerful and stylish midsize saloon sold fairly well here during the 1960s. The S-Type (yes, the Leaper-badged Lincoln LS sibling built by Ford around the turn of the century took its name from this car) was an upgraded version of the original Mark 2, sold here for the 1964 through 1968 model years. Here's a rough but recognizable '65 S-Type 3.8, found in a Denver-area wrecking yard recently. The feature that set the S-Type apart from the ordinary Mk2 was this independent rear suspension, based on the one used in the bigger and costlier Jaguar Mark X. The base Mk2 and its old-timey solid rear axle remained available in 1965, with a sticker price of $5,419 (about $51,460 in 2022 dollars), while the S-Type cost $5,933 (around $56,340 now). Yes, those inboard disc brakes were just as much a nightmare to work on as you'd think, but they reduced unsprung weight and improved the handling and ride. This car was about the same size as a typical Detroit midsize sedan of the day, but far more expensive and much more prestigious. GM's swankiest S-Type-sized offering, the Buick Skylark, cost a mere $2,552 ($24,235 today) and had a notable lack of real wood inside. Actually, that Skylark with the optional 300-cubic-inch (5.0-liter) "Wildcat 355" V8 would have been a lot quicker than the S-Type, at least in a straight line, and your friendly Buick dealer probably could have arranged to have the hot-rod 401 (and its 325 horses) out of the Gran Sport coupe stuffed into a new Skylark sedan. The S-Type of 1965 got this sophisticated DOHC straight-six of 3.8 liters' displacement, rated at 220 horsepower. As you'd expect, someone grabbed the pair of SU sidedraft carburettors before I got here, perhaps before the car even arrived at this place. The 4.2-liter version of this engine used in the Mark X got three carbs. I suspect that this car was bought by a Denver-area Jaguar enthusiast for parts, decades back, and then was used for outdoor storage of components for future projects.  These cars are worth decent money in good condition, but this one would need the application of tens of thousands of dollars to be worth … tens of thousands of dollars. As someone who daily-drove an MGB for a few years, the sight of all this Lucas electrical hardware makes me sweat a little.