1974 Jaguar Xke Seriesiii V-12 Convertible on 2040-cars

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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar XFR-S pitted against Mercedes E63 AMG

It was Steve Sutcliffe at Autocar who got the tough job of comparing the Mercedes-Benz E63 AMG to the limited edition Jaguar XFR-S on the track and sheep-strewn British B-roads. In UK spec both Mephistophelean sedans wrangle the same 542 horsepower, but step out of the corral and things look to weigh heavily in the Mercedes' favor: it has more torque, it's lighter, it's quicker from 0-to-60 and it's less expensive.
But that's on paper. Sutcliffe was given the job to see what effect all those letters and numbers had on the real-world driving experience. One of them is "an absolute hoot at the track" with great steering and weight management, one is "magnificent." To find out which is which, watch the video below.

2017 Jaguar electric SUV to draw stylistically from C-X75

Jaguar is gearing up to launch its first all-electric model. And given the direction the industry is going – to say nothing of previous reports – it should come as little surprise that it'll be an SUV. And though details are few and far between at this point, some information is beginning to surface. According to British publication Autocar, the forthcoming electric crossover will draw its stylistic inspiration from the C-X75 concept. For those who may not recall (or haven't seen the new Bond flick), the C-X75 was Jaguar's idea for a hybrid hypercar to compete with the likes of the McLaren P1, Porsche 918 Spyder, and LaFerrari. After initial plans for a turbine powertrain were scrapped in favor of a small twin-charged four-cylinder hybrid, plans for production were ultimately shelved. But the vehicle resurfaced for a starring role in the new 007 film Spectre. If the decision to put a defunct concept in a new movie struck you as odd, reports of the electric crossover's design direction may cast it in new light. By putting the C-X75's design in the public spotlight, Jaguar Land Rover could be preparing us for the SUV's arrival. But then that could prove entirely speculative at this point. The model is set to slot in, size-wise, beneath the new F-Pace, and join a new wave of electric crossovers coming to market. The Tesla Model X will be first when it launches next year, and Audi is expected to launch its Q6 E-Tron Quattro in 2018. The Jaguar could split the difference and surface as soon as 2017. Volvo is also tipped to be preparing an electric crossover based on the XC90 to follow in 2019 as well. It may be too early to speculate on the electric powertrain that will motivate the new Jaguar, tipped to be dubbed E-Pace. However reports that parent company Tata is developing lightweight electric in-wheel hub motors could give us an idea of the direction in which Jaguar could head. Expect it to borrow its aluminum platform from the XE and F-Pace, with production potentially to be undertaken by Magna Steyr in Austria. Of course, the E-Pace won't be the company's only EV. It has several prototypes in the works, and we can expect it to roll out additional production models in the coming year.