1972 Jaguar E-type on 2040-cars

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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Chinese patent filing shows what could be next Royal Limo from Jaguar

Someone filed a patent application in China for the Jaguar XJ limousine seen above, but no one's sure who filed it or what the car is for. One camp thinks it's a State limo for UK royals like the Bentley State Limousine, another camp thinks it's the work of aftermarket coachbuilders.
One thing's for sure: Assuming it ever gets made, anyone who buys it wants an XJ in name only; the modifications have removed almost all of the grace of the standard sedan. Estimated to be more than three feet longer than an XJ, the stretched rear doors are backed by an even more stretched rear section that, in losing the trademark XJ C-pillar (the D-pillar on this car), adds all sorts of ungainliness to its backside. What's more, the roof rises from front to rear, we can only assume to make room for people with large hats. Or the NBA player that the Chinese call "Sweet Melon."
Head over to AutoSohu for more photos from the application, if you're sure that's what you really want.

Jaguar C-X17 rides high into Frankfurt

After enviously watching its competitors rake in piles of crossover-shaped dollars for years, Jaguar is poised to get into the game with a production model based on this C-X17 concept. While the British brand hasn't officially confirmed it will sell a utility vehicle - indeed, brand fans and industry watchers have wondered whether the Leaping Cat even need to get into the game considering its corporate cousins at Land Rover - we would be dumbfounded if it didn't happen in short order.
We've always been concerned that Jaguar's styling language wouldn't translate well to a high-riding shape, but here at its Frankfurt Motor Show debut, the C-X17 comes off as quite handsome (if predictable) in the metal. The same couldn't always be said of Jag's styling DNA, but newer models beginning with the XF and the XJ have introduced design elements like a larger, more vertical grille that suit the C-X17's form factor exceedingly well. Even the rear end successfully borrows its taillamp design from the glorious new F-Type Roadster.
Underneath the concept's two-box shape is a new aluminum unibody that Jag says it is poised to employ on its next-generation models, including the long-expected midsize sedan coming to North America in 2016. Jaguar has long been a leader in aluminum chassis development even as it has struggled to take weight out of some of its vehicles (the F-Type, for instance, isn't exactly lightweight). Thus far, Jaguar isn't talking powertrains other than to say it will employ a new generation of gas and diesel engines.