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Jaguar Land Rover partners with Nvidia for vehicle electronics and software

DETROIT — Luxury automaker Jaguar Land Rover and Silicon Valley artificial intelligence company Nvidia said Wednesday they will collaborate to develop the computer brains and nervous systems for Jaguars and Land Rovers launching in 2025 and beyond. The companies did not disclose financial terms of their multiyear agreement. The collaboration is a high-profile win for Nvidia Corp's effort to expand its reach in the auto industry, building on its base in gaming, artificial intelligence and high-powered chips and software used in servers. For Jaguar Land Rover Automotive, the partnership with Nvidia gives it a well-funded ally as it tries to catch up with Tesla and other luxury vehicle rivals in a digital technology arms race. "We can now accelerate our in-vehicle software," Francois Dossa, JLR's executive director for strategy, said during a conference call. Working with Nvidia engineers, Jaguar Land Rover plans to develop vehicles that can drive themselves under certain conditions, park autonomously and provide more information and software-powered features to drivers, the companies said. The new Jaguars will be upgradable — as Tesla vehicles are today. The automaker said it will use Nvidia technology to power simulations used to train autonomous vehicles. Jaguar Land Rover has a previous deal with Alphabet Inc's Waymo unit to deploy autonomous driving technology. Dossa said the Waymo collaboration was limited to the Jaguar I-PACE electric SUV. The Nvidia alliance covers all Jaguar and Land Rover models to be launched from 2025. Nvidia technology will act as the brains and the nervous system of Jaguar Land Rover vehicles starting in 2025, said Nvidia's vice president of automotive, Danny Shapiro. Nvidia last month announced deals with several Chinese electric vehicle brands. The company has said it has $8 billion in automotive business booked over the next six years. Shapiro said the company will update the figure during an investor day scheduled for March 22. Jaguar Land Rover, a subsidiary of India's Tata Motors Ltd has been struggling with rising costs and semiconductor shortages. Jaguar Land Rover reported a narrow pretax profit for the quarter ended Dec. 31, but Tata Motors reported a larger quarterly loss than expected. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Jaguar Land Rover Technology Autonomous Vehicles nvidia

Jaguar's ambitious turnaround plan will put a big focus on the American market

Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.

2020 Jaguar I-Pace Suspension Deep Dive | All kinds of weird and wonderful

I’ve driven the Jaguar I-Pace a handful of times, and it always proves to be an enjoyable experience. In case youÂ’re not up to speed, this is JaguarÂ’s dual-motor all-wheel drive all-electric SUV. ItÂ’s quick, it looks cool in a running shoe sort of way, and it delivers a decent 234 miles of range. Sure, it has its faults, particularly when it comes to the infotainment and climate control layout. But the electric JagÂ’s smooth ride comfort and direct steering feel are clear strong points, and its handling stays nicely balanced and displays sharp reflexes as far as IÂ’ve pushed it. That is to say, a strong pace, but nothing that would land me in jail. The suspension plays a big role in all of this, of course. I wanted to see what theyÂ’d done, so I recently put an I-Pace HSE up on jackstands and took a look underneath. Electric powertrain notwithstanding, I found this to be an utterly weird and fascinating machine.    From this vantage it is easy to see the big air spring (yellow arrow). The use of this type of spring medium allows the I-Pace to run at different heights. It mostly runs at standard height, but can also lower the car at highway speeds to lessen aerodynamic drag. ThereÂ’s an even lower mode to ease the loading of passengers and cargo, along with a raised-height off-road mode because, well, this is theoretically an SUV. It looks like it has a double wishbone front suspension, too, with a high-mount upper arm (green). But we canÂ’t be sure until we move in closer.   With the wheel turned, we can see that this is a double wishbone front suspension in the sense that it has a single ball joint (green) at the bottom. ThereÂ’s lots of nice-looking forged and hollow-cast aluminum bits and pieces, too. But it looks odd in some other respects. The lower arm (yellow), for example, seems to have a joint of some kind in it. Meanwhile, near the top, you can see how the tall upright (or hub carrier, if you like) is curved (red) to provide tire and wheel clearance. Use the wheel studs as a reference point and you can imagine how the tire assembly will nestle into that area.   The shock absorber (green) runs up the middle of what is a doughnut-shaped air chamber. A very tall tower of a doughnut, but you get the idea. But you canÂ’t call this a coil-over. Do I hear bag-over? Anyway, a position sensor (yellow) is connected to the upper arm so the height-control system can regulate itself properly.