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Jaguar releases Desire short film starring F-Type and Damian Lewis

After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on YouTube after an initial debut at the Sundance London film and music festival.
Shot in Chile's rather breathtaking Atacama Desert, Desire is described by the producers as being "A story of betrayal, retribution, passion and greed." Lewis plays the lead role of Clark, a high-end car delivery guy (great work if you can get it), who runs into an unexpected, sexy mystery when shuttling the lovely F-Type to the middle of nowhere. Who could have guessed?
We won't spoil any of the not-exactly-serious 13-minute plot for you; scroll down below to see for yourself if the theatrical pomp and circumstance is worthy of Jag's newest roadster.

Jaguar's EV future starts with three 'sports crossovers' in 2025

Who'd have thought Cadillac and Jaguar would have so much in common? Once paramount luxury brands that lost their respective ways around the same time, floundered with one not-good-enough product after another, and have several failed reboots on their resumes. Given one last chance by their parent companies to get it together, both committed to all-electric lineups. And both have made it clear they're targeting the super-luxe demo, with Bentley the marque that always comes up as the hare in the distance. Cadillac appears to have made an outstanding shot off the line, its Lyriq bringing home reviews worthy of long-ago Cadillac, the Celestiq promising everything we screamed for from Cadillac concepts like the Escala and Ciel. We have two more years to wait for what Jaguar's bringing, the English automaker not expected to show near-production concepts of it coming lineup until a "globally significant" auto show that year. Autocar calims to have a few more details out of Jaguar HQ about what's to come. The product lineup has been guesswork to now. Autocar says it's going to be "a trio of ... electric sports crossovers." If that's the case, that means the F-Type puts an end to Jaguar's run of sporty, luxurious coupes — for a spell, at least. According to the report, the new range starts with a model around the size of the Porsche Taycan Sport Turismo wagon, which is an inch shorter than a Cadillac Lyriq. Two- and four-door variants will offer single- and dual-motor powertrains. Pricing is expected to begin in the GBP80,000 ($96,406 U.S.) to GBP90,000 ($108,457 U.S.) bracket, which would make this EV the highest starting price for any entry-level production Jaguar in maybe ever. Right now, the I-Pace starts at GBP66,350 ($79,957 U.S.), the F-Pace at GBP46,250. The most expensive model among the range is the F-Pace SVR at GBP81,150 ($97,792 U.S.). It's thought the upper end of the lower-end EV could "push prices to GBP120,000" ($144,610 U.S.) before getting to the SVR trims.     There's no info on the middle sibling. The flagship is anticipated to start around GBP120,000. Two motors and all-wheel-drive would be the default powertrain, prices hitting GBP200,000 ($241,016 U.S.) for SVR models.  The aim is to earn comfortable profit selling no more than 60,000 vehicles globally per year.

Hardcore Jaguar F-Type underway, 600 horsepower possible

Thanks to an already potent range of supercharged engines with some of the best exhaust notes available, the Jaguar F-Type is without a doubt a sublime performer. Still, there's always room to grow, and we are getting another good look from the Nurburgring at what's suspected to be an even more powerful version on the way. Spy shots of what was believed to be the Jaguar F-Type R-S first came out last spring. This time the roadster is practically uncamouflaged, though. The similarities are definitely there, and both test cars wear the same wheel design and quad-tailpipe rear diffuser. The latest one lacks the massive front splitter jutting out but gets a quite large, fixed trunk lid spoiler at the rear. You can also spot some large-diameter ceramic brake discs behind the wheels. The things happening under the bonnet might be even more interesting, though. To befit all of the exterior performance upgrades, Jaguar's supercharged 5.0-liter V8 is expected to nestle between the front wheels, and the mill is likely getting a boost in power to take output to 580 or even 600 horsepower, versus 550hp in standard form. Hopefully, the extra grunt makes the exhaust note even more intoxicating, as well. Featured Gallery Jaguar F-Type R-S Spy Shots Image Credit: CarPix Design/Style Spy Photos Jaguar Convertible Performance jaguar f-type r jaguar f-type r-s