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UK electric motor maker YASA expands production 50-fold for EVs

LONDON — British electric motor manufacturer YASA said on Thursday it was increasing its production capacity from 2,000 to 100,000 units with a new factory to tap into growing demand from carmakers for greener technologies. Automakers are racing to build greener vehicles and improve charge times in a bid to meet rising customer demand and air quality targets but Britain lacks sufficient manufacturing capacity, an area the government is building up. Last year, the government picked a site in central England to house a new automotive battery development facility, which will develop the processes required to manufacture the latest battery advancements. On Thursday, YASA, based near the English city of Oxford, said it had raised another 15 million pounds ($21 million) as part of its expansion. "Our customers are looking to adopt innovative new technologies such as YASA's axial-flux electric motors and controllers in order to meet the needs of the rapidly expanding hybrid and pure electric automotive market," said Chief Executive Chris Harris. The firm exports 80 percent of production and has worked with companies including Britain's two biggest carmakers Jaguar Land Rover and Nissan as well as Aston Martin. JLR will decide this year whether to build electric cars in its home market, previously citing factors such as pilot testing and support from science and government as pre-requisites. Reporting by Costas PitasRelated Video:

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Land Rover could build a baby Defender on a platform sourced from BMW

The collaboration between BMW and Jaguar-Land Rover started out small, it was originally limited to motors for electric cars, but it might not stay that way for long. The Tata-owned British sister companies will allegedly rummage through Munich's sizable parts bin to build nearly half a dozen cars scheduled to come out during the 2020s. According to a report by British magazine Autocar, Jaguar has started designing two small cars that will join its growing family of Pace-badged soft-roaders. They'll be new additions to the firm's portfolio, not replacements for existing cars. One will be a regular crossover, while the other will be a swoopier, form-over-function four-door model ostensibly marketed as a coupe. Both will slot at the very bottom of the Jaguar portfolio, below the already pretty small E-Pace, in a growing market segment where the competition is fierce, and profit margins are thinner than an i3's tires. Here's where BMW apparently comes in. Instead of developing a platform from scratch, the two crossovers could ride on the hybrid-ready, front-wheel drive FAAR architecture found under the third-generation 1 Series hatchback and the upcoming 2 Series Gran Coupe. If we believe an earlier report claiming Jaguar and BMW will also share engines, most of the hardware found under the sheet metal will have German genes. All-wheel drive will certainly be available, and it could also come from BMW. The same platform -- and, presumably, the same engines -- would provide the basis for a Land Rover-badged model positioned in the same segment. Autocar learned it will be to the next-generation Defender (pictured) what the Mercedes-Benz GLB is to the G-Class. Some key design cues will carry over, but the two models will share absolutely nothing under the sheet metal. The soft-roader could resurrect the Freelander nameplate when it goes on sale during the 2020s. Looking even further ahead, the front-wheel-drive platform the next Mini Countryman and X1 will utilize could find its way under the replacements for the next Range Rover Evoque and Discovery Sport. These plans could very well change; the Evoque and the Disco Sport barely entered their second generation, so they're not due for a replacement until the second half of the coming decade. While neither company has confirmed or denied the report, the partnership makes sense from a business standpoint.