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Jaguar says F-Type sales off to flying start

As we noted in our recent first drive, Jaguar's luscious new F-Type roadster is a bit of a tweener in both size and cost, lining up in between rival Porsche's Boxster and 911. That one-for-two-segment strategy is showing early signs of paying off, with Automotive News reporting that half of the car's 2014 production allotment is already sold. We're not talking huge numbers - sports cars in this segment only "have a global annual volume of about 75,000 units and a market share of 0.1 percent," notes Jaguar brand director Adrian Hallmark. Yet the company figures the F-Type will work out to about 15 to 20 percent of its total volume of around 60,000 units.
From where we sit, this is all very encouraging news, but it's way too early to call the F-Type a smash hit. The sports car segment is known for its fickleness and its front-loaded sales curve, so the real measure of success will be how it fares over the next few years after early adopters get their cars. Jaguar will have to work to keep the F-Type fresh with new variants, and we hear it's prepared to do just that. The British luxury marque hasn't confirmed a hardtop coupe variant yet, but patent images and spy shots suggest one is on the way shortly, and it ought to extend the model's appeal greatly. A four-cylinder option and a manual transmission have also been rumored, and presumably Jaguar will eventually launch higher-performance R and R-S variants as it has done with various model lines, including its other sporty two door, the XK grand tourer.

Final Jaguar F-Type produced at Castle Bromwich

Last October, Jaguar told us that the F-Type ZP Edition would be the capstone for the F-Type line, the two-seat coupe and convertible retired at the end of the model year. That turned out to be maybe kind-of a little true; standard versions of the car will continue on sale until early 2025 as Jaguar sells out the car's production. The real last stand for the F-Type is the car above, the final unit down the line at Jaguar's Castle Bromwich facility on May 22, 2024, with its siblings the XE sedan and XF Sportbrake. Colored Giola Green outside with a Tan Windsor leather interior under a black roof, the F-Type will use its 5.0-liter V8 to drive to the Jaguar Daimler Heritage Trust collection on the same day that its inspiration, the Jaguar E-Type, ended production in 1974 with a British Racing Green Series III Roadster. Speaking of which, from 1961 to 1974, Jaguar says it built 75,528 E-Types across three Series'. From 2013 to 2024, the automaker built 87,731 F-Types.   Now that the dealer inventory's stocked, what comes next is the end of the long slog to electrification. We won't know what that looks like until the first product gets revealed sometime next year. It's been three years since Jaguar outlined its electric reinvention, promising a two-door sports car and two SUVs that would contend with Bentley and Rolls-Royce. Since then, the electric coupe is said to have given way to a four-seat GT that we presume has four doors, Autocar saying this one could be considered a reborn XJ, although larger and much more luxurious than the last. Sitting on the new long-wheelbase JEA platform, the outlet predicts each will come with baseline specs of at least least 450 horsepower, all-wheel drive and all-wheel steering, six-figure prices. and super-fast charging times. Designs will be minimalist, heavy on touchscreens and sustainable materials, which are pages pulled from the Range Rover playbook. And we're told the Leaper, Jaguar's leaping cat emblem around since World War II, will be put to bed. Instead, identification will be by Jaguar wordtype outside and in — another Range Rover tic. Even stranger: Autocar says none of the three will fit a rear window. Like the Polestar 3, the Jaguars will use "a digital 'mirror' at the base of the windscreen." If this is true, a mirror on the instrument panel at the bottom of the windshield would be proper old-school Jaguar. The GT is meant to debut first, next year, one SUV per year for the two years afterward.

Jaguar gives us our best look yet at the XF Sportbrake wagon

Not quite a month after the first official teaser, Jaguar has provided a much clearer look at the new XF Sportbrake. Instead of the overhead shot, we get to see front and sides almost completely unobscured. Almost. The official reveal isn't until June 14, so the car is still covered in camouflage. Since Jaguar will be the vehicle supplier for Wimbledon, and Andy Murray will reveal the car, Jaguar fitted a tennis-ball vinyl wrap. Despite the vinyl wrap, we can still get a pretty clear look at the car. Unsurprisingly, from the B-pillar forward, the XF Sportbrake is identical to its sedan counterpart. From the rear-door back, the roof is obviously extended, and the rear window's rounded corners lead us to believe the previous model's blacked-out D-Pillar has been ditched. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Jaguar also released a video about driving the XF to a remote Scottish tennis court. We don't particularly care about that, but the video does provide some brief glimpses of the Sportbrake's backside. From the looks of it, the taillights are the same between the sedan and the wagon. The rear bumper and exhaust treatment look very similar, too. As previously mentioned, the Sportbrake will be completely revealed on June 14, and the car will be available later this year – and in the US, as a Jaguar representative confirmed to Autoblog. So if you've been eying an F-Pace, maybe wait just a little longer to try out an XF wagon. Related Video: