1969 Jaguar Xke Roadster--last Owner Since 70---just Pulled From Hibernation--- on 2040-cars

Auto blog

Jaguar Land Rover in talks for Southern US factory

Jaguar Land Rover is getting serious about global expansion, and that means it can't only build its vehicles in the UK anymore. The British automaker is cutting the ribbon at its new plant in China tomorrow, marking the opening of its first factory outside the UK. In 2016, it will open another factory in Brazil. But the latest intel has it that JLR is looking into a US factory, as well.
The report, which comes to us from the Sunday Times by way of Automotive News Europe, indicates that the company is evaluating locations for a North American factory, with options centering around Southern right-to-work states like South Carolina, where BMW operates its plant in Spartanburg and a wide array of other automotive operations are based as well. The JLR plant would reportedly ramp up to a capacity of 200,000 units per year.
In related news, while that new plant JLR is inaugurating in Changshu, China, is initially slated to produce the Range Rover Evoque, it is also expected to start building the new Discovery Sport as well - just like the Halewood plant in the UK that has handled Evoque assembly from the start and which just built its first Discovery Sport, as well.

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

2024 Jaguar F-Type ZP Edition is the end of the line

The Jaguar F-Type is going to leave us after the 2024 model year wraps up, but it’s not saying goodbye without a final limited-edition model. Named the F-Type ZP Edition, Jaguar will make just 150 of these throughout the 2024 model year. Why “ZP” Edition? Jaguar says itÂ’s a callback to the first race-winning “Project ZP” E-Type vehicles that were campaigned directly after that modelÂ’s launch in 1961. There will be two specifications for potential owners to choose from. The first is Oulton Blue paint combined with a red and black interior, and the other option is Crystal Grey paint with a blue and black interior. Both models will have Porcelain White hand-painted racing-style roundels on the doors. WeÂ’ll also note that neither of the two available exterior paint options have been offered on the F-Type until now. Of course, the base car underneath all the appearance extras is an F-Type R with the 575-horsepower supercharged V8 engine. YouÂ’ll be able to choose either the coupe or convertible, and both body styles get unique 20-inch forged wheels with “ZP” etched into them shrouding black-painted calipers. YouÂ’ll also see ZP Edition branding on the fenders, sill plates and dashboard. Plus, each vehicle will get a “One of 150” SV Bespoke plaque on the interior. Pricing wasnÂ’t detailed by Jaguar, but if you want one, weÂ’d suggest getting in touch with a dealer sooner rather than later. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.