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Jaguar's EV plans now include a large, lavish sedan that won't be called XJ

Autocar reports Jaguar has resuscitated plans for an electric XJ after canceling the previous attempt, albeit under a different name. There are supposedly two Jaguar-branded EVs arriving in 2025. We know one will be a four-door GT the automaker teased in April of this year. The scant intel we received on it claimed more power than any previous retail Jaguar, besting the 590-horsepower XE SV Project 8, and a starting price around GBP100,000 (around $125,000). We'll guess the output claim represents a top-shelf trim, the starting price represents an entry-trim. The most expensive hardtop the company sells in the U.K. now is the F-Type R 75, asking GBP103,075. A Porsche Taycan, the obvious comparison to a sporty, four-door, six-figure, battery-electric GT, starts at GBP79,200 and runs to GBP148,300 for the Taycan Turbo S. Autocar said company sources outed the Jag as a lavish electric sedan that is effectively, in the magazine's words, a "de-facto XJ replacement but larger and much more luxurious." The Coventry automaker's been dealing with even more turmoil than usual in the past several years, so it's difficult to pin down how many times plans have changed and when. It's thought the original plan had the GT launching ahead of two SUVs. The larger of the two SUVs would be flagship of a three-model electric lineup, specced and priced to challenge the Bentley Bentayga, the English maker joining a cadre of mass-market luxury brands going superluxe and repeatedly naming Bentley as the target. In July of last year, Autocar reported the new plan was "a trio of... electric crossovers," a near-production concept not due until the end of 2024. Now, Autocar's sources maintain the model count remains at three, all of which will sit on the dedicated, long-wheelbase Jaguar Electric Architecture (JEA). If this plan holds, there will be that four-door GT against the Taycan, the SUV against the Bentley, and the swanky sedan as something like a BMW i7 competitor. It is expected to be about the length of the 219-inch Bentley Mulsanne, offer all-wheel drive, all-wheel steering, a range spread of about 385 to 475 miles on the European cycle, and the ability to recharge its battery from 10% to 80% in 13 minutes. The report also said the output floor would be at around 450 hp.

Jaguar's next turnaround plan outlines a major shift to upmarket luxury

Jaguar wants to reinvent itself again, this time as a purveyor of EVs that competes in the luxury space dominated by Bentley. It outlined a turnaround plan written to help it move upmarket while launching a new range of models. Company boss Thierry Bollore, a French industry veteran who briefly ran Renault in the late 2010s, told British magazine Auto Express he wants Jaguar to represent what he described as "modern luxury." He added his vision of modern luxury is "extremely reductive" in terms of refinement, modernity, engineering, and technologies. Jaguar said it will go EV-only, yet it scrapped the next-generation XJ at the 11th hour in 2021 because the sedan didn't fit its image of a re-imagined brand. Making Jaguar synonymous with "modern luxury" requires starting from scratch. "The situation at Jaguar was really a concern from outside," said Bollore after revealing Renault looked at purchasing Jaguar-Land Rover in the late 2010s, "and more than a concern from inside, because the brand has been damaged to a certain extent." That's why the turnaround plan calls for a blank slate to rebuild Jaguar on. Design work for an entirely new range of Jaguar models has been completed, the executive affirmed, and Auto Express speculates the portfolio will initially consist of three models: a two-door sports car (likely a follow-up to the F-Type) and a pair of crossovers. Note that there's no sedan on the horizon. These three cars will ride on the same modular architecture, though it's too early to tell if it will be developed in-house or shared with another carmaker. They'll wear a new design language that was forged by holding an internal contest three teams participated in. Competing with Bentley, among other carmakers, will require convincing customers to pay six-digit sums. "Luxury starts not far from GBP100,000," said Bollore, a figure which represents about $140,000 at the current conversion rate. As of writing, none of Jaguar's models start above $100,000, though some cross that threshold once options are piled on. Its cheapest model, the E-Pace, starts at $39,950. Its most expensive is the electric I-Pace at $69,850. No one would pay $140,000 for an E-Pace, even if it's electric and brimming with tech, so Jaguar's upcoming models will all be relatively large. That doesn't mean Bollore will put a leaping cat emblem on a Land Rover Range Rover and call it a good job well done. He wants to ensure the two sister brands coexist without overlapping.

Jaguar to follow up with larger J-Pace crossover

Jaguar is about to launch its first foray into the crossover market (that's the C-X17 Concept you see above) with the upcoming debut of the F-Pace, but that won't be its last. According to the UK's Car magazine, plans are already underway to launch a bigger J-Pace crossover as well. Just as the F-Pace is set to serve as the high-riding counterpart to the XF sedan, so too would the J-Pace align itself with the upcoming new XJ – in a strategy not unlike what Mercedes is taking with its crossovers, aligning the GLE (nee M-Class) with the E-Class, the upcoming GLS (GL-Class) to the S-Class and so on. That would make the J-Pace a rival to the likes of the aforementioned GLS and Audi Q7. Tipped to launch in 2019, the Jaguar J-Pace is expected to borrow its aluminum underpinnings from the flagship Range Rover, but take a sportier, more dynamic approach than the top-of-the-line Landie. Expect V6 and V8 engines to be offered, alongside diesel and hybrid powertrain options. The J-Pace has reportedly won out over other proposals to expand the XJ family with coupe, convertible and wagon variants, as the crossover is expected to drive higher sales. Here's hoping those revenues could be poured back into those back-burnered projects, too. Related Video: