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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Jaguar gives us our best look yet at the XF Sportbrake wagon

Not quite a month after the first official teaser, Jaguar has provided a much clearer look at the new XF Sportbrake. Instead of the overhead shot, we get to see front and sides almost completely unobscured. Almost. The official reveal isn't until June 14, so the car is still covered in camouflage. Since Jaguar will be the vehicle supplier for Wimbledon, and Andy Murray will reveal the car, Jaguar fitted a tennis-ball vinyl wrap. Despite the vinyl wrap, we can still get a pretty clear look at the car. Unsurprisingly, from the B-pillar forward, the XF Sportbrake is identical to its sedan counterpart. From the rear-door back, the roof is obviously extended, and the rear window's rounded corners lead us to believe the previous model's blacked-out D-Pillar has been ditched. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Jaguar also released a video about driving the XF to a remote Scottish tennis court. We don't particularly care about that, but the video does provide some brief glimpses of the Sportbrake's backside. From the looks of it, the taillights are the same between the sedan and the wagon. The rear bumper and exhaust treatment look very similar, too. As previously mentioned, the Sportbrake will be completely revealed on June 14, and the car will be available later this year – and in the US, as a Jaguar representative confirmed to Autoblog. So if you've been eying an F-Pace, maybe wait just a little longer to try out an XF wagon. Related Video:

Jaguar recalls 7k F-Types for two seperate issues with electrical system

Jaguar is the latest automaker to join in on the recall action from this morning, as the British automaker has announced steps it's taking to remedy two separate problems. The larger of the two recalls deals with an issue related to the seatbelt sensors specifically on the F-Type (we're inquiring with Jaguar if the recall pertains to the coupe, convertible or both models). According to the notice issued by the National Highway Traffic Safety Administration, "the seatbelt harness connector which connects the Seatbelt Tension Sensor (STS) to the Occupant Classification Sensor Control Module (OCSCM) may not have been correctly wired," which could result in the front passenger air bag remaining activated even when a shorter individual (child or adult) occupies that seat. As a result, the British automaker is notifying the owners of such F-Types manufactured between August 31, 2012, and October 22, 2014, to bring their cars in to their local dealership to correct the configuration of the harness connector wire. The second Jaguar recall addresses a wider range of models but a much smaller number of actual vehicles. It affects the F-Type as well as the 2015 XF and XJ sedans, but only 272 of them in the United States. In those affected vehicles, the Front End Accessory Drive belt, Power Assisted Steering pump pulley and the battery positive cable at the alternator may detach. Since those issues could increase the risk of fire or the loss of power steering, Jaguar is calling those few affected units in to dealers to have the requisite components checked, and if necessary, repaired. Details of both recalls can be found in the notices below. Report Receipt Date: NOV 07, 2014 NHTSA Campaign Number: 14V714000 Component(s): ELECTRICAL SYSTEM Potential Number of Units Affected: 7,079 Manufacturer: Jaguar Land Rover North America, LLC SUMMARY: Jaguar Land Rover North America LLC (Jaguar) is recalling certain model year 2014-2015 F-TYPE vehicles manufactured August 31, 2012, to October 22, 2014. In the affected vehicles the seatbelt harness connector which connects the Seatbelt Tension Sensor (STS) to the Occupant Classification Sensor Control Module (OCSCM) may not have been correctly wired. The OCSCM senses whether there is an occupant in the front passenger seating position, and the STS senses whether tension on the seatbelt indicates a child restraint is being used in the front passenger seating position.