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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Prince Harry drove Meghan Markle to their Royal Wedding reception in this electric Jaguar

Well over a billion people all over the world tuned in to watch the Royal Wedding of Prince Harry and Meghan Markle this morning, but now that it's all said and done, it's time to direct our attention to the car that the newly crowned Duke and Duchess of Sussex drove to their reception. The Jaguar E-Type Zero first debuted in September of 2017, but it's getting a whole heck of a lot more press today than it did then. Welcome to the Royal Family, Jag. Jaguar left as much of the original 1968 Series 1.5 E-Type in tact as possible while replacing the original inline-six engine with an electric motor and battery pack. Enough power is sent to the rear wheels to push this feline from 0-62 in just 5.5 seconds. That means it's quicker now than it was when new and chugging on gasoline. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The E-Type Zero's range of 170 miles is way more than enough to whisk the happy couple away from Windsor Castle to Frogmore House on the Windsor Estate, where Harry's father, the Prince of Wales, is hosting their wedding reception. But if it were to run out of juice, its 40kWh battery can be recharged in under 7 hours. Want one of your own? The Daily Mail says it'll cost GBP350,000 (that's over $470,000 here in the States). Just don't expect a customized license plate to match the date of your wedding. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jaguar XF Sportbrake is the cure for the common F-Pace

Before Jaguar introduced the F-Pace crossover, the only way an American could get their hands on a long-roof leaper was to either move to Europe and buy an XF Sportbrake or pick up the rare X-Type Sportwagon on the used market. But now that the F-Pace is on sale, there's no need for a Jag wagon (henceforth known as the Jagon), right? Wrong. Spotted lapping the Nurburgring, the second-generation XF sedan transitions to wagon duty as naturally as the first-gen car did, promising a boost in cargo capacity without sacrificing the good looks of Jaguar's middle child. But the sloping roofline won't do the XF's versatility too many favors – as our spies rightly state, it looks like Jag's designers are favoring style over outright cargo space. Beyond the roofline, expect the new Sportbrake to follow its predecessor's example and adhere very closely to the XF sedan. Don't expect any changes from the firewall forward, with most of the changes above the beltline and at the tail, where Jag's designers obviously need to rethink the look to accommodate the rear hatch. The overall taillight shape should stay the same, while the lower bumper will carry over with only modest adjustments. Under hood, our spies report the car shown here is Jaguar's potent S trim, with a 380-horsepower, 3.0-liter, supercharged V6. While it's a safe bet that Jaguar will sell the Sportbrake in Europe with all the lesser XF engines – not to mention R and RS variants – it's unlikely all three mainstream engines will arrive in the US. Oh yeah, our spies claim there's a chance the long-roof XF will hit the US market. We're calling it a very slim chance, though. Audi and BMW deported their A6/5 Series wagons years ago, leaving the segment to the Mercedes-Benz E-Class. The Volvo V90 will add some Swedish flair to the segment, but the bottom line is that importing and federalizing a new model to compete in a segment responsible for just 20,000 units per year isn't good business. Here's hoping Jaguar makes a bad business decision. Related Video: Featured Gallery Jaguar XF Sportbrake: Spy Shots View 11 Photos Image Credit: CarPix Spy Photos Jaguar Wagon Luxury jaguar xf sportbrake