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Junkyard Gem: 2004 Isuzu Axiom

Though the final Isuzu-badged car sold in the United States was the 1993 Isuzu Stylus, Isuzu did very well selling trucks here during the remainder of the 1990s. Things still looked pretty good for Isuzu as the new century dawned, but by then everybody had upped their truck game and many of the competition's offerings made Isuzus seem old-fashioned. Isuzu cooked up a distinctive new body for the Rodeo chassis, arranged to have it built at Subaru's plant in Indiana, and called it the Axiom. You won't see many Axioms today, but I found this last-year-of-production example in an Oklahoma City car graveyard recently. As we all know, the decline and fall of Isuzu in North America accelerated quickly as the 2000s progressed. The VehiCROSS was interesting but just too weird and it got the axe after 2001. The increasingly antiquated Trooper held on through 2002, the Amigo (aka Rodeo Sport) through 2003, and that left just the Axiom and Rodeo to hang on by their fingernails into 2004. By 2005, the only new Isuzu-branded passenger vehicles sold in the United States were two rebadged Chevrolets: the Ascender (Trailblazer) and i-Series pickup (Colorado). In early 2009, Isuzu announced that it would be departing, presumably forever. You can still buy new Isuzu commercial trucks here, of course. The 2004 Axiom had MSRPs starting at $24,849 for the S trim level with rear-wheel-drive and going up to $30,499 for the upscale XS with all-wheel-drive. That's about $40,703 and $49,958 in 2023 dollars. Joe Isuzu was brought back after a decade of retirement to pitch the Axiom. Note that Joe's brag in this commercial is how much cheaper the Axiom was than the Volvo Cross Country. This truck is the cheap Axiom S 4x2, which still seems well-appointed. The 2004 Axiom's 3.5-liter V6 engine made 250 horsepower and 246 pound-feet, up from 230 horsepower and 230 pound-feet in the 2002-2003 Axioms. The power improvements were the result of the switch to gasoline direct injection fuel delivery for the '04 Axiom. Isuzu was so proud of the system that it applied these badges. The only transmission available was a four-speed automatic. The Axiom was introduced to the American public as the SPYMobile in the 2001 film "Spy Kids." The body and interior of this one appear to be nice enough for a 19-year-old vehicle, so we can assume that it showed up in this place as the result of expensive mechanical problems. We'll get to the Joe Isuzu ads in a moment.

Junkyard Gem: 1986 Isuzu I-Mark Hatchback

Thanks to the long global reach of The General's tentacles, Americans looking for economy cars at GM dealerships during the middle 1980s could buy Suzukis (the Chevrolet Sprint), Opels (the Chevrolet Chevette), Daewoos (the Pontiac LeMans), and Isuzus (the Chevrolet Spectrum). Just as Mitsubishi sold Mirages in the United States while Chrysler continued to sell the Mirage's Colt sibling, Isuzu moved in with the new front-wheel-drive I-Mark to compete with its Spectrum twin. These cars weren't big sellers and they didn't last very long on the road, but I managed to find this '86 in a Denver, Colorado, self-service wrecking yard. The I-Mark was known as the Gemini in its Japanese homeland and in Europe; the front-wheel-drive second-generation Gemini debuted in 1985. This one didn't make it to 150,000 miles, unlike most of its Honda, Toyota, and Nissan competitors, but it was pretty cheap when new. The hatchback listed at $7,149 in 1986, dismayingly more than the stripped-down '86 Civic 1.3 hatchback ($5,479) but closer to the similarly equipped Civic DX hatchback ($6,699). If you were really brave that year, you could have purchased a new Hyundai Excel for a mere $4,995. This is the base engine, a 1.5-liter four rated at 70 horsepower. Believe it or not, an I-Mark Turbo was available a year later, and it boasted 110 horses. My favorite thing about 1980s Isuzus is the way the HVAC controls are labeled. You can choose between "wind in your long, feathered hair" and "wind on your high-heeled disco boots" settings here. This car is in very nice shape for a dated econo-commuter from a long-departed brand, considering that it survived for a good 20 years while being worth approximately scrap value. For the very strong owners of decade-old Chevy Vegas, the Isuzu I-Mark seemed like a wise choice. Some of the first appearances of the soon-to-be-legendary Joe Isuzu were in I-Mark ads. Priced at only $9!

Isuzu truck concepts include honeycombed ‘toaster on wheels’

Isuzu took to its hometown auto show to highlight its work in developing next-generation transport trucks, showing eight vehicles and four powertrain systems at the 45th Tokyo Motor Show. The most notable of the bunch are a pair of concepts: the FD-SI, a light-duty delivery truck designed around principles found in the insect kingdom, and the Elf EV, an all-electric version of its light-duty workhorse featuring a large-capacity battery with rapid-charging capability. From a design perspective, the FD-SI will get all the attention — much of it probably of the bemused sort. In truth, it looks like a futuristic toaster on wheels, a rolling box structure fitted with honeycomb patterns on the side panels and a glass cab windshield that seems borrowed from a heavy-duty construction crane. It turns out the honeycomb motif is no mere design whim; Isuzu says its designers focused on the "group intelligence" of insects and tried to apply that principle to the delivery vehicle. So the honeycomb exterior is replicated in the cargo space as hexagonal tube-shaped boxes, which the automaker says is a good compromise between strength and storage space. Inside the cab, the driver controls and seat have all been centralized, with the steering wheel retractable, to encourage smoother operability and more comfortable living space for the driver. "We want to support the drivers, the front-line people of "Transport," with unconventional ideas," Isuzu says. The Elf EV, on the other hand, is a zero-emissions, low-vibration delivery truck powered by a lithium-ion battery that'll take the vehicle at least 100 km, or 62 miles, on a single normal or fast-charge. It sports a 4x2, rear-wheel drive transmission with independent suspension in the front and leaf suspension in the rear. Here's a quick list of Isuzu's other Tokyo offerings: A 6x6 all-wheel-drive truck, featuring single wheels on all axles, built for rough terrain such as areas hit by major natural disasters. 80th anniversary editions of the Giga heavy-duty truck, geared with a remote monitoring system to transmit vehicle data for remote analysis to ensure safe driving; the Forward medium-duty truck, which boasts 10 percent higher fuel economy than its 2015 version; and the internal-combustion version of the Elf light-duty truck, which is sold in the U.S. as the N-Series.