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Junkyard Gem: 2004 Isuzu Axiom

Though the final Isuzu-badged car sold in the United States was the 1993 Isuzu Stylus, Isuzu did very well selling trucks here during the remainder of the 1990s. Things still looked pretty good for Isuzu as the new century dawned, but by then everybody had upped their truck game and many of the competition's offerings made Isuzus seem old-fashioned. Isuzu cooked up a distinctive new body for the Rodeo chassis, arranged to have it built at Subaru's plant in Indiana, and called it the Axiom. You won't see many Axioms today, but I found this last-year-of-production example in an Oklahoma City car graveyard recently. As we all know, the decline and fall of Isuzu in North America accelerated quickly as the 2000s progressed. The VehiCROSS was interesting but just too weird and it got the axe after 2001. The increasingly antiquated Trooper held on through 2002, the Amigo (aka Rodeo Sport) through 2003, and that left just the Axiom and Rodeo to hang on by their fingernails into 2004. By 2005, the only new Isuzu-branded passenger vehicles sold in the United States were two rebadged Chevrolets: the Ascender (Trailblazer) and i-Series pickup (Colorado). In early 2009, Isuzu announced that it would be departing, presumably forever. You can still buy new Isuzu commercial trucks here, of course. The 2004 Axiom had MSRPs starting at $24,849 for the S trim level with rear-wheel-drive and going up to $30,499 for the upscale XS with all-wheel-drive. That's about $40,703 and $49,958 in 2023 dollars. Joe Isuzu was brought back after a decade of retirement to pitch the Axiom. Note that Joe's brag in this commercial is how much cheaper the Axiom was than the Volvo Cross Country. This truck is the cheap Axiom S 4x2, which still seems well-appointed. The 2004 Axiom's 3.5-liter V6 engine made 250 horsepower and 246 pound-feet, up from 230 horsepower and 230 pound-feet in the 2002-2003 Axioms. The power improvements were the result of the switch to gasoline direct injection fuel delivery for the '04 Axiom. Isuzu was so proud of the system that it applied these badges. The only transmission available was a four-speed automatic. The Axiom was introduced to the American public as the SPYMobile in the 2001 film "Spy Kids." The body and interior of this one appear to be nice enough for a 19-year-old vehicle, so we can assume that it showed up in this place as the result of expensive mechanical problems. We'll get to the Joe Isuzu ads in a moment.

16 things I learned about the Isuzu VehiCROSS

There are plenty of cars I remember existing, but actually know very little about due to the passage of time or just not particularly caring when they were new. Take the Isuzu VehiCROSS, which I fondly recall as this wackadoo off-roader from the late 1990s and early 2000s. But honestly, that's about it. So, since I've got a little extra time kicking about, I decided to fall into the rabbit hole labeled Isuzu VehiCROSS for an hour to see how much I could find out about this SUV (or "sport/utility" in 1999 parlance) that shared labeling with the watch I wore in 1999. Enjoy. 1) The VehiCROSS was not based on the Rodeo, as I always assumed, but rather the Trooper RS. Oh, so that bigger, boxier Isuzu they turned into an Acura? No, no, no. The RS was the two-door Trooper, and specifically the second-generation two-door Trooper, which I just discovered was a thing. And what a gawky, dorky, that-has-to-be-Photoshopped thing it was. Apparently, the Trooper RS was sold in the United States from 1993 to 1995, and in very small numbers. That is not surprising. 2) It was probably obvious, but the VehiCROSS was based on a concept car. Specifically, a concept car shown at the 1993 Tokyo auto show.  3) The quick turnaround from concept to its Japanese market introduction for 1997 was the result of some innovative manufacturing methods at the time (it arrived in the United States in 1999). According to the Motor Trend first drive, "There would be no time-consuming clinics, no 'courtroom drama' with the finance department, and to oversee the project, a 'Zip Team' consisting of 15-20 members was given the task of developing the vehicle in about half the normal time." Among its accomplishments, the team came up with a way to more quickly and cheaply produce the VehiCROSS' unique body pieces. Again according to Motor Trend, Isuzu used carbon stamping dies inside of the conventional cast iron dies. Though the carbon could be used far fewer times and result in a reduced overall capacity, they cost one-third to one-half as much and could be made in about six weeks – the cast iron ones would take four months and run about $1.5 million in 1990s dollars. Isuzu estimated they'd only be able to produce 2,400 VehiCROSSes per year until the carbon dies wore out. Then that would be it. According to sales data on Wikipedia, Isuzu managed to sell 2,005 in the U.S. alone in year 1 and 4,153 in total. In Japan, there were 1,805 sold in total.

Junkyard Gem: 1992 Isuzu Amigo

After some success providing General Motors with small Faster pickups badged as Chevrolet LUVs in North America (plus some Chevette-related Geminis labeled "Buick/Opel by Isuzu," which confused everybody), Isuzu began selling vehicles under its own name here in the early 1980s. At first, we just got I-Mark subcompacts and P'up pickups. Then the Trooper SUV appeared in 1984, and Isuzu joined the suburban-commuter truck game in a big way. For the 1989 model year, the little Amigo three-door convertible SUV landed on our shores. Here's one of those early trucks, found in still-rad condition in a San Francisco Bay Area self-service yard recently. Once Isuzu made a version with five doors and a solid roof, giving it Rodeo badges in the process, the Amigo became more of an afterthought in the North American Isuzu world. Amigo sales halted here after 1995, then resumed for 1998-2000 (after which the three-door became the Rodeo Sport before disappearing in 2003). Starting in 1996, Isuzu replaced its Amigo-platform-related pickup with a rebadged Chevy S-10 known as the Hombre. That meant that Spanish-speaking Isuzu shoppers could be disturbed by the prospect of buying a friend or a man. The Isuzu company itself was named after a river in Mie Prefecture. The Suzuki Samurai kicked off the "cute-ute" craze for the 1986 model year, with the Suzuki Sidekick/Geo Tracker appearing in 1989. Around the same time, irritating pastel colors and squiggly graphics became trendy. This — and other unfortunate 1980s fashions — continued well into the 1990s (One man's "irritating" and "unfortunate" is another's "delightful" - Ed). This odometer can't be right! I suspect a broken speedometer cable. The engine is a 2.6-liter inline-four rated at 119 horsepower.  Unlike Honda's VTEC, the variable-cam-timing system that made its debut in the 1989 Honda Integra, Isuzu's I-TEC name just stood for an electronic fuel injection system.  The only transmission in the Amigo for the first couple of years was a five-speed manual, which is in this truck. That three-pedal setup kept the Amigo's appeal limited to the small group of American drivers willing to work a clutch. The optional automatic became available for 1992. You could get the Amigo with four-wheel drive, but this one is the cheaper rear-wheel-drive version. This interior looks so nice that perhaps this Amigo really did get junked with 57,000+ on the odometer.