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Come see all the cool cars in Geneva that we don't get in America

The Geneva Motor Show is usually the highlight of auto show season. There are always a ton of interesting debuts. This year alone, we saw new models from McLaren, Ferrari, Porsche, Mercedes-AMG and more. That doesn't count the ridiculous and tasteless stuff that comes out of Brabus or Mansory. Personally, one of the biggest reasons I enjoy going is to see all the cool stuff that we won't get in America. Watch the video for a brief walkaround of the show floor. Even the city streets offer unusual sights for Americans. Geneva is so close to France that there are Citroens, Peugeots and Renaults everywhere. Then there are cars like the Volkswagen Polo and Up! or a multitude of wagon variants of cars like the Mercedes-Benz C-Class and Audi A4 and A6. Even the exotics come out in droves. There was a Porsche 911 Reimagined by Singer parked along a side street. There were two Lamborghini Aventadors parked outside our hotel. Just Geneva things. Design/Style Geneva Motor Show Isuzu Suzuki Citroen Peugeot Renault SEAT Skoda Truck Coupe Hatchback Wagon Performance Videos renault megane renault clio peugeot 508

Junkyard Gem: 1986 Isuzu I-Mark Hatchback

Thanks to the long global reach of The General's tentacles, Americans looking for economy cars at GM dealerships during the middle 1980s could buy Suzukis (the Chevrolet Sprint), Opels (the Chevrolet Chevette), Daewoos (the Pontiac LeMans), and Isuzus (the Chevrolet Spectrum). Just as Mitsubishi sold Mirages in the United States while Chrysler continued to sell the Mirage's Colt sibling, Isuzu moved in with the new front-wheel-drive I-Mark to compete with its Spectrum twin. These cars weren't big sellers and they didn't last very long on the road, but I managed to find this '86 in a Denver, Colorado, self-service wrecking yard. The I-Mark was known as the Gemini in its Japanese homeland and in Europe; the front-wheel-drive second-generation Gemini debuted in 1985. This one didn't make it to 150,000 miles, unlike most of its Honda, Toyota, and Nissan competitors, but it was pretty cheap when new. The hatchback listed at $7,149 in 1986, dismayingly more than the stripped-down '86 Civic 1.3 hatchback ($5,479) but closer to the similarly equipped Civic DX hatchback ($6,699). If you were really brave that year, you could have purchased a new Hyundai Excel for a mere $4,995. This is the base engine, a 1.5-liter four rated at 70 horsepower. Believe it or not, an I-Mark Turbo was available a year later, and it boasted 110 horses. My favorite thing about 1980s Isuzus is the way the HVAC controls are labeled. You can choose between "wind in your long, feathered hair" and "wind on your high-heeled disco boots" settings here. This car is in very nice shape for a dated econo-commuter from a long-departed brand, considering that it survived for a good 20 years while being worth approximately scrap value. For the very strong owners of decade-old Chevy Vegas, the Isuzu I-Mark seemed like a wise choice. Some of the first appearances of the soon-to-be-legendary Joe Isuzu were in I-Mark ads. Priced at only $9!

Junkyard Gem: 1988 Chevrolet Spectrum Sport Coupe

Before General Motors created the Geo brand for cars built or designed by its overseas partners, the Chevrolet Division put its badges on U.S.-market versions of the Toyota Corolla Sprinter, the Suzuki Cultus and the Isuzu Gemini. Those cars were known as the Nova, the Sprint and the Spectrum, and all became Geos starting with the 1989 model year. Today's Junkyard Gem is one of the last Chevy Spectrums ever sold, found in a Denver self-service yard a few months ago. Midway through 1988, the Chevrolet Spectrum abruptly became the Geo Spectrum and was assigned to the 1989 model year. This car was built in May 1988, making it one of the very last of the pre-Geo Spectrums. The Chevrolet/Geo Spectrum was available as a four-door sedan and as a three-door hatchback, from the 1985 through 1989 model years. For 1988 only, a Spectrum Sport Coupe package, featuring some trim upgrades and these rad decals, could be had on the hatchback. This car was essentially identical to its Isuzu-badged counterpart, the I-Mark. In 1988, the MSRP for the cheapest possible Chevy Spectrum hatchback (the stripped-down Spectrum Express) was $6,495, while its somewhat better-equipped I-Mark twin started at $7,439 (that's $17,128 and $19,617 in 2023 dollars). Meanwhile, the base Hyundai Excel hatchback listed at $5,295 and the Yugo GV cost a hilarious $4,199 ($13,963 and $10,941 in today's money). Power came from this 1.5-liter SOHC four-cylinder, rated at 70 horsepower. A turbocharged version with 110 horsepower was available as well. You could get an automatic transmission in the Spectrum, but this car has the base five-speed manual. This car didn't get the optional air conditioning, but at least it has the traditional Isuzu HVAC control icons featuring blow-dried hair and high-heeled dominatrix boots. Just over 170,000 miles on the odometer. Someone installed a pretty good (for the 1980s) Blaupunkt Charlotte CR148 cassette deck in the dash. This was a necessity if you wanted to enjoy full appreciation of the music of the era. The Spectrum is special! It's as slick as city rain. "I didn't spend a lot of money but with my Spectrum it looks like I did." Joe Isuzu mocked Toyota salesmen when pitching the I-Mark. As was nearly always the case during the 1980s, the JDM ads for the same car were much more fun. They should have recreated this commercial with Spectrums.