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Junkyard Gem: 1996 Isuzu Trooper
Fri, Sep 9 2022Though Americans had been buying the Isuzu-built Chevrolet LUV pickup since the 1972 model year (plus plenty of Isuzu-derived Chevettes and Chevette components later on), the first widely available Isuzu-badged vehicle available here was the LUV-sibling P'Up. That was the 1981 model year, and the I-Mark (Gemini) and Impulse (Piazza) soon followed. Later in the 1980s, GM (which owned a hefty chunk of Isuzu by that time) began selling Isuzu-built Spectrums and Storms with Chevrolet and/or Geo badges… but Isuzu started its United States business by selling trucks, and that's the only type of Isuzu you could buy new here when the company departed our shores in 2009. The Trooper SUV first went on sale here for the 1984 model year, and eventually the Trooper became the biggest-selling Isuzu in North America. Here's an example from the sales heyday of the middle 1990s, found in a Colorado self-service yard. In its homeland, this truck was known as the Bighorn. Elsewhere around the globe, however, it went by far too many names to list here (though Trooper was the most common). Highlights include the Holden Jackaroo and Caribe 442. Honda's desperation to cash in on the 1990s North American SUV craze led to the creation of an Acura-badged Trooper, known as the SLX and sold here from the 1996 through 1999 model years. As part of this arrangement between Isuzu, GM, and Honda, the Isuzu Rodeo became the Honda Passport here (confusing every North American who had ever bought a Passport-badged Honda Super Cub, which got that name so as not to run afoul of the builders of the Piper Super Cub aircraft) and Isuzu dealers sold Honda Odysseys with Oasis badges. Once we'd gotten a few years into our current century, the only Isuzu-badged vehicles you could buy new here (not counting commercial trucks) weren't even built by Isuzu at that point. One was the Ascender (a badge-engineered Chevy Trailblazer) and the other was the i-Series pickup (a badge-engineered Chevy Colorado). Oh, sure, a handful of Axioms and Rodeos slunk out of American Isuzu showrooms in the early years of the 2000s, but the clock really started ticking for Isuzu USA when the final Troopers showed up for 2002. When this truck was built, Isuzu was engaged in an eye-gouging, kidney-spearing price- and financing-deal war with Mitsubishi Motors and its Montero.
Junkyard Gem: 1990 Geo Storm
Sun, Jun 25 2023General Motors began selling rebadged Isuzus in the United States all the way back in 1972, when the Isuzu Faster pickup showed up here as the Chevrolet LUV. A few years after Isuzu began selling vehicles in North America under its own branding, The General began selling Isuzu I-Marks as Chevrolet Spectrums; when the time came to create the Geo division to sell badge-engineered Suzukis, Toyotas and Isuzus here, the Chevy Spectrum became a Geo and a sport compact based on the Isuzu Piazza appeared in Geo dealerships as the Storm. Today's Junkyard Gem is a first-model-year example of the Storm, found with lots of miles and plenty of rust in a Denver-area car graveyard recently. Isuzu began selling this car as the second-generation Impulse for the 1991 model year. Few American car shoppers were interested in that car, but the Storm sold well. For the 1991 model year, a "Wagonback" version of the Storm was added to the lineup. The Storm was discontinued after 1993, and Geo itself got the axe in 1997. The 130-horsepower GSi version of the Storm was one of the best quickness-per-dollar deals of its era, but this car is the base Storm with just 95 SOHC horses under its hood. An automatic transmission was available, but this car has the standard five-speed manual. How much did it cost new? The list price was $10,390, or about $24,741 in 2023 dollars. This one got well past 200,000 miles during its career. The rust is nasty. This car might have been a runner at the end, but corrosion plus high miles, manual transmission and defunct brand all conspired to send it to this place. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The new Geo Storm is rolling in now. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. So cheap! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The JDM headlights definitely looked better than the sealed-beams we got here.
Junkyard Gem: 1986 Isuzu I-Mark Hatchback
Wed, Mar 13 2019Thanks to the long global reach of The General's tentacles, Americans looking for economy cars at GM dealerships during the middle 1980s could buy Suzukis (the Chevrolet Sprint), Opels (the Chevrolet Chevette), Daewoos (the Pontiac LeMans), and Isuzus (the Chevrolet Spectrum). Just as Mitsubishi sold Mirages in the United States while Chrysler continued to sell the Mirage's Colt sibling, Isuzu moved in with the new front-wheel-drive I-Mark to compete with its Spectrum twin. These cars weren't big sellers and they didn't last very long on the road, but I managed to find this '86 in a Denver, Colorado, self-service wrecking yard. The I-Mark was known as the Gemini in its Japanese homeland and in Europe; the front-wheel-drive second-generation Gemini debuted in 1985. This one didn't make it to 150,000 miles, unlike most of its Honda, Toyota, and Nissan competitors, but it was pretty cheap when new. The hatchback listed at $7,149 in 1986, dismayingly more than the stripped-down '86 Civic 1.3 hatchback ($5,479) but closer to the similarly equipped Civic DX hatchback ($6,699). If you were really brave that year, you could have purchased a new Hyundai Excel for a mere $4,995. This is the base engine, a 1.5-liter four rated at 70 horsepower. Believe it or not, an I-Mark Turbo was available a year later, and it boasted 110 horses. My favorite thing about 1980s Isuzus is the way the HVAC controls are labeled. You can choose between "wind in your long, feathered hair" and "wind on your high-heeled disco boots" settings here. This car is in very nice shape for a dated econo-commuter from a long-departed brand, considering that it survived for a good 20 years while being worth approximately scrap value. For the very strong owners of decade-old Chevy Vegas, the Isuzu I-Mark seemed like a wise choice. Some of the first appearances of the soon-to-be-legendary Joe Isuzu were in I-Mark ads. Priced at only $9!