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Future Classic | 1990-1993 Geo Storm and Isuzu Impulse

You don't see a lot of Geo-branded cars on the road these days, despite the fact that the General Motors' captive-import brand was actually pretty successful for around a decade. Perhaps the most recognizable vehicle to roll into Geo showrooms was the Prizm, which basically amounted to a rebadged Toyota Corolla built in California (which means General Motors was competing against its own Chevy Cavalier in the compact sedan market). And then there were the Geo Metro sub-compact, known for years as the most fuel-efficient vehicle you could buy in the United States, and the spunky Geo Tracker SUV that carried on for several years wearing Chevrolet badges after Geo's demise. Those are all interesting vehicles, but for this article we're going to focus in on the sporty Storm model. Like the other Geo vehicles, the Storm was sort of a joint venture, in this case with Isuzu, the Japanese automaker best known for making SUVs and big commercial trucks. Back in the day, though, Isuzu had some legitimately intriguing little cars in its showrooms. The Storm was based heavily on the second-generation Isuzu Impulse (known as the Piazza in other markets). And, well, you see even fewer Isuzus on the road these days than Geos. MotorWeek | Retro Review: '90 Geo Storm GSi Why are the Geo Storm and Isuzu Impulse future classics? They may never actually be "classics" in the same way a Ford Mustang or Chevy Camaro may be, but they are still interesting cars. And for potential buyers of a certain age, memories of gawking at sleek-looking Geo Storms everywhere you looked mean the nostalgia factor is high. If nothing else, we're pretty sure a nicely kept Storm or Impulse would draw a certain crowd at a local car show. While the Storm was way more popular with American buyers in the 1990s, the rarity of the Impulse means it's probably the more desirable option if future collectibility is a factor. What is the ideal example of the Geo Storm or Isuzu Impulse? The most valuable version of the duo is surely the rare Isuzu Impulse RS (the silver car above) with all-wheel drive and a turbocharged 1.6-liter four-cylinder engine that spun out 160 horsepower and 150 pound-feet of torque. According to reports, only about 600 of these machines were sold in the States — complete with "Handling by Lotus" badging (General Motors held sizable stakes in both brands at the time) — which means they aren't very easy to find for sale.

Junkyard Gem: 1990 Geo Storm

General Motors began selling rebadged Isuzus in the United States all the way back in 1972, when the Isuzu Faster pickup showed up here as the Chevrolet LUV. A few years after Isuzu began selling vehicles in North America under its own branding, The General began selling Isuzu I-Marks as Chevrolet Spectrums; when the time came to create the Geo division to sell badge-engineered Suzukis, Toyotas and Isuzus here, the Chevy Spectrum became a Geo and a sport compact based on the Isuzu Piazza appeared in Geo dealerships as the Storm. Today's Junkyard Gem is a first-model-year example of the Storm, found with lots of miles and plenty of rust in a Denver-area car graveyard recently. Isuzu began selling this car as the second-generation Impulse for the 1991 model year. Few American car shoppers were interested in that car, but the Storm sold well. For the 1991 model year, a "Wagonback" version of the Storm was added to the lineup. The Storm was discontinued after 1993, and Geo itself got the axe in 1997. The 130-horsepower GSi version of the Storm was one of the best quickness-per-dollar deals of its era, but this car is the base Storm with just 95 SOHC horses under its hood. An automatic transmission was available, but this car has the standard five-speed manual. How much did it cost new? The list price was $10,390, or about $24,741 in 2023 dollars.  This one got well past 200,000 miles during its career. The rust is nasty. This car might have been a runner at the end, but corrosion plus high miles, manual transmission and defunct brand all conspired to send it to this place. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The new Geo Storm is rolling in now. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. So cheap! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The JDM headlights definitely looked better than the sealed-beams we got here.

Junkyard Gem: 1986 Isuzu I-Mark Hatchback

Thanks to the long global reach of The General's tentacles, Americans looking for economy cars at GM dealerships during the middle 1980s could buy Suzukis (the Chevrolet Sprint), Opels (the Chevrolet Chevette), Daewoos (the Pontiac LeMans), and Isuzus (the Chevrolet Spectrum). Just as Mitsubishi sold Mirages in the United States while Chrysler continued to sell the Mirage's Colt sibling, Isuzu moved in with the new front-wheel-drive I-Mark to compete with its Spectrum twin. These cars weren't big sellers and they didn't last very long on the road, but I managed to find this '86 in a Denver, Colorado, self-service wrecking yard. The I-Mark was known as the Gemini in its Japanese homeland and in Europe; the front-wheel-drive second-generation Gemini debuted in 1985. This one didn't make it to 150,000 miles, unlike most of its Honda, Toyota, and Nissan competitors, but it was pretty cheap when new. The hatchback listed at $7,149 in 1986, dismayingly more than the stripped-down '86 Civic 1.3 hatchback ($5,479) but closer to the similarly equipped Civic DX hatchback ($6,699). If you were really brave that year, you could have purchased a new Hyundai Excel for a mere $4,995. This is the base engine, a 1.5-liter four rated at 70 horsepower. Believe it or not, an I-Mark Turbo was available a year later, and it boasted 110 horses. My favorite thing about 1980s Isuzus is the way the HVAC controls are labeled. You can choose between "wind in your long, feathered hair" and "wind on your high-heeled disco boots" settings here. This car is in very nice shape for a dated econo-commuter from a long-departed brand, considering that it survived for a good 20 years while being worth approximately scrap value. For the very strong owners of decade-old Chevy Vegas, the Isuzu I-Mark seemed like a wise choice. Some of the first appearances of the soon-to-be-legendary Joe Isuzu were in I-Mark ads. Priced at only $9!