1999 Isuzu Rodeo, No Reserve on 2040-cars

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Come see all the cool cars in Geneva that we don't get in America

The Geneva Motor Show is usually the highlight of auto show season. There are always a ton of interesting debuts. This year alone, we saw new models from McLaren, Ferrari, Porsche, Mercedes-AMG and more. That doesn't count the ridiculous and tasteless stuff that comes out of Brabus or Mansory. Personally, one of the biggest reasons I enjoy going is to see all the cool stuff that we won't get in America. Watch the video for a brief walkaround of the show floor. Even the city streets offer unusual sights for Americans. Geneva is so close to France that there are Citroens, Peugeots and Renaults everywhere. Then there are cars like the Volkswagen Polo and Up! or a multitude of wagon variants of cars like the Mercedes-Benz C-Class and Audi A4 and A6. Even the exotics come out in droves. There was a Porsche 911 Reimagined by Singer parked along a side street. There were two Lamborghini Aventadors parked outside our hotel. Just Geneva things. Design/Style Geneva Motor Show Isuzu Suzuki Citroen Peugeot Renault SEAT Skoda Truck Coupe Hatchback Wagon Performance Videos renault megane renault clio peugeot 508

Junkyard Gem: 2004 Isuzu Axiom

Though the final Isuzu-badged car sold in the United States was the 1993 Isuzu Stylus, Isuzu did very well selling trucks here during the remainder of the 1990s. Things still looked pretty good for Isuzu as the new century dawned, but by then everybody had upped their truck game and many of the competition's offerings made Isuzus seem old-fashioned. Isuzu cooked up a distinctive new body for the Rodeo chassis, arranged to have it built at Subaru's plant in Indiana, and called it the Axiom. You won't see many Axioms today, but I found this last-year-of-production example in an Oklahoma City car graveyard recently. As we all know, the decline and fall of Isuzu in North America accelerated quickly as the 2000s progressed. The VehiCROSS was interesting but just too weird and it got the axe after 2001. The increasingly antiquated Trooper held on through 2002, the Amigo (aka Rodeo Sport) through 2003, and that left just the Axiom and Rodeo to hang on by their fingernails into 2004. By 2005, the only new Isuzu-branded passenger vehicles sold in the United States were two rebadged Chevrolets: the Ascender (Trailblazer) and i-Series pickup (Colorado). In early 2009, Isuzu announced that it would be departing, presumably forever. You can still buy new Isuzu commercial trucks here, of course. The 2004 Axiom had MSRPs starting at $24,849 for the S trim level with rear-wheel-drive and going up to $30,499 for the upscale XS with all-wheel-drive. That's about $40,703 and $49,958 in 2023 dollars. Joe Isuzu was brought back after a decade of retirement to pitch the Axiom. Note that Joe's brag in this commercial is how much cheaper the Axiom was than the Volvo Cross Country. This truck is the cheap Axiom S 4x2, which still seems well-appointed. The 2004 Axiom's 3.5-liter V6 engine made 250 horsepower and 246 pound-feet, up from 230 horsepower and 230 pound-feet in the 2002-2003 Axioms. The power improvements were the result of the switch to gasoline direct injection fuel delivery for the '04 Axiom. Isuzu was so proud of the system that it applied these badges. The only transmission available was a four-speed automatic. The Axiom was introduced to the American public as the SPYMobile in the 2001 film "Spy Kids." The body and interior of this one appear to be nice enough for a 19-year-old vehicle, so we can assume that it showed up in this place as the result of expensive mechanical problems. We'll get to the Joe Isuzu ads in a moment.

Junkyard Gem: 1998 Isuzu Oasis

When I'm crawling through a big self-service wrecking yard (as I do at least once a week) in search of interesting discarded vehicles, the top of my "look for" list always includes weird and obscure examples of badge engineering, the weirder and more obscure the better. So far the Nissan-made Suzuki Equator has eluded me, but I have managed to shoot such junkyard badge-engineering oddities as the Mitsubishi Precis (Hyundai Excel), Acura SLX (Isuzu Trooper), Saab 9-2X (Subaru Impreza) and Saturn Astra (Opel Astra). Isuzu's dire need for a minivan in the late 1990s led to a deal with Honda to sell the first-generation Odyssey as the Oasis (even as the Trooper became the Honda Passport). Few bought the Oasis, but I found one in a Denver yard a few months back. Pure Honda throughout, down to the VTEC badges on the engine. This is the 2.3-liter F23 four, rated at 150 horsepower for 1998. Sold new in Denver, will be crushed in Denver. Though Americans bought many a Geo or Chevy built by Isuzu during the 1980s and 1990s (not to mention the big-selling Isuzu-made Chevy LUV truck of the 1970s), the Isuzu brand never really caught on over here. By 2009, Isuzu was gone. The first-generation Odyssey was well-made and efficient, but it was designed for the Japanese home market and thus was too small for most American van shoppers in 1998 (most of whom were moving to SUVs around that time, anyway). You could fit a lot of people and gear in this small-footprint machine, but that was more important in crowded Japanese cities than in sprawling American suburbia. Collectible? Not at all. But an interesting piece of automotive history. I can't find any Oasis ads online, so let's watch a JDM commercial for the first-gen Odyssey, featuring the Addams Family. Featured Gallery Junked 1998 Isuzu Oasis LS View 17 Photos Auto News Isuzu Automotive History