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Junkyard Gem: 1994 Isuzu Rodeo 4WD

After a decade in which Isuzu-built Chevrolet LUV pickups, Isuzu-engined Chevrolet Chevettes and Isuzu Geminis with confusing "Opel by Isuzu" or "Buick/Opel Isuzu" badges, Isuzu finally began selling Americans its vehicles with Isuzu badging in the early 1980s. There were Isuzu cars, sure, but the P'up pickup and (starting in 1984) the Trooper SUV showed that Isuzu was likely to rake in the most yen by selling trucks on this side of the Pacific. The three-door convertible Amigo appeared here in 1989, but it was a little too small and silly to sell much among the suburban-commuter set. For the 1991 model year, a five-door Amigo sibling showed up: the Rodeo. The early Rodeo is getting quite rare today, but I was able to find this fairly clean '94 in a Denver-area self-service yard a few months back. These trucks, which were based on the same chassis as the P'up (known as the Isuzu Pickup after 1987) sold well in Colorado. You could get the first-generation Rodeo with rear-wheel-drive, but the four-wheel-drive version made more sense if you wanted to slog through snow and mud in the Rockies (or just feel safe when crossing a parking lot dusted with the white stuff). This truck has true four-wheel-drive, not what eventually became known as all-wheel-drive, but at least the higher trim levels had automatic locking hubs instead of the manual sort that forced you to stop and kneel in the mud to switch. Americans loved automatic transmissions nearly as much in 1994 as we do today, but they cost a lot more relative to manuals back then. This truck has a five-speed manual. The MSRP on this truck was $19,249, or about $39,075 in 2022 dollars. If you wanted it with an automatic transmission, the price went up to $20,349 ($41,310 today). The air conditioning in this one cost an additional 850 bucks (1,725 bucks now). The engine is an Isuzu 3.2-liter V6, rated at 175 horsepower. This truck was built at Subaru-Isuzu Automotive in Indiana; Subaru eventually bought out Isuzu's share of the joint venture and now only Subaru models are built there. Just to add another manufacturer to the mix, Honda sold rebadged Rodeos with Passport badges (and rebadged Troopers as Acura SLXs). This one was well-cared-for, looking clean for a machine with close to 200,000 miles on the clock. We can assume that some costly mechanical ailment finally sent it to this, its final parking place.

Junkyard Gem: 2004 Isuzu Axiom

Though the final Isuzu-badged car sold in the United States was the 1993 Isuzu Stylus, Isuzu did very well selling trucks here during the remainder of the 1990s. Things still looked pretty good for Isuzu as the new century dawned, but by then everybody had upped their truck game and many of the competition's offerings made Isuzus seem old-fashioned. Isuzu cooked up a distinctive new body for the Rodeo chassis, arranged to have it built at Subaru's plant in Indiana, and called it the Axiom. You won't see many Axioms today, but I found this last-year-of-production example in an Oklahoma City car graveyard recently. As we all know, the decline and fall of Isuzu in North America accelerated quickly as the 2000s progressed. The VehiCROSS was interesting but just too weird and it got the axe after 2001. The increasingly antiquated Trooper held on through 2002, the Amigo (aka Rodeo Sport) through 2003, and that left just the Axiom and Rodeo to hang on by their fingernails into 2004. By 2005, the only new Isuzu-branded passenger vehicles sold in the United States were two rebadged Chevrolets: the Ascender (Trailblazer) and i-Series pickup (Colorado). In early 2009, Isuzu announced that it would be departing, presumably forever. You can still buy new Isuzu commercial trucks here, of course. The 2004 Axiom had MSRPs starting at $24,849 for the S trim level with rear-wheel-drive and going up to $30,499 for the upscale XS with all-wheel-drive. That's about $40,703 and $49,958 in 2023 dollars. Joe Isuzu was brought back after a decade of retirement to pitch the Axiom. Note that Joe's brag in this commercial is how much cheaper the Axiom was than the Volvo Cross Country. This truck is the cheap Axiom S 4x2, which still seems well-appointed. The 2004 Axiom's 3.5-liter V6 engine made 250 horsepower and 246 pound-feet, up from 230 horsepower and 230 pound-feet in the 2002-2003 Axioms. The power improvements were the result of the switch to gasoline direct injection fuel delivery for the '04 Axiom. Isuzu was so proud of the system that it applied these badges. The only transmission available was a four-speed automatic. The Axiom was introduced to the American public as the SPYMobile in the 2001 film "Spy Kids." The body and interior of this one appear to be nice enough for a 19-year-old vehicle, so we can assume that it showed up in this place as the result of expensive mechanical problems. We'll get to the Joe Isuzu ads in a moment.

Junkyard Gem: 1992 Isuzu Amigo

After some success providing General Motors with small Faster pickups badged as Chevrolet LUVs in North America (plus some Chevette-related Geminis labeled "Buick/Opel by Isuzu," which confused everybody), Isuzu began selling vehicles under its own name here in the early 1980s. At first, we just got I-Mark subcompacts and P'up pickups. Then the Trooper SUV appeared in 1984, and Isuzu joined the suburban-commuter truck game in a big way. For the 1989 model year, the little Amigo three-door convertible SUV landed on our shores. Here's one of those early trucks, found in still-rad condition in a San Francisco Bay Area self-service yard recently. Once Isuzu made a version with five doors and a solid roof, giving it Rodeo badges in the process, the Amigo became more of an afterthought in the North American Isuzu world. Amigo sales halted here after 1995, then resumed for 1998-2000 (after which the three-door became the Rodeo Sport before disappearing in 2003). Starting in 1996, Isuzu replaced its Amigo-platform-related pickup with a rebadged Chevy S-10 known as the Hombre. That meant that Spanish-speaking Isuzu shoppers could be disturbed by the prospect of buying a friend or a man. The Isuzu company itself was named after a river in Mie Prefecture. The Suzuki Samurai kicked off the "cute-ute" craze for the 1986 model year, with the Suzuki Sidekick/Geo Tracker appearing in 1989. Around the same time, irritating pastel colors and squiggly graphics became trendy. This — and other unfortunate 1980s fashions — continued well into the 1990s (One man's "irritating" and "unfortunate" is another's "delightful" - Ed). This odometer can't be right! I suspect a broken speedometer cable. The engine is a 2.6-liter inline-four rated at 119 horsepower.  Unlike Honda's VTEC, the variable-cam-timing system that made its debut in the 1989 Honda Integra, Isuzu's I-TEC name just stood for an electronic fuel injection system.  The only transmission in the Amigo for the first couple of years was a five-speed manual, which is in this truck. That three-pedal setup kept the Amigo's appeal limited to the small group of American drivers willing to work a clutch. The optional automatic became available for 1992. You could get the Amigo with four-wheel drive, but this one is the cheaper rear-wheel-drive version. This interior looks so nice that perhaps this Amigo really did get junked with 57,000+ on the odometer.