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Future Classic | 1990-1993 Geo Storm and Isuzu Impulse

You don't see a lot of Geo-branded cars on the road these days, despite the fact that the General Motors' captive-import brand was actually pretty successful for around a decade. Perhaps the most recognizable vehicle to roll into Geo showrooms was the Prizm, which basically amounted to a rebadged Toyota Corolla built in California (which means General Motors was competing against its own Chevy Cavalier in the compact sedan market). And then there were the Geo Metro sub-compact, known for years as the most fuel-efficient vehicle you could buy in the United States, and the spunky Geo Tracker SUV that carried on for several years wearing Chevrolet badges after Geo's demise. Those are all interesting vehicles, but for this article we're going to focus in on the sporty Storm model. Like the other Geo vehicles, the Storm was sort of a joint venture, in this case with Isuzu, the Japanese automaker best known for making SUVs and big commercial trucks. Back in the day, though, Isuzu had some legitimately intriguing little cars in its showrooms. The Storm was based heavily on the second-generation Isuzu Impulse (known as the Piazza in other markets). And, well, you see even fewer Isuzus on the road these days than Geos. MotorWeek | Retro Review: '90 Geo Storm GSi Why are the Geo Storm and Isuzu Impulse future classics? They may never actually be "classics" in the same way a Ford Mustang or Chevy Camaro may be, but they are still interesting cars. And for potential buyers of a certain age, memories of gawking at sleek-looking Geo Storms everywhere you looked mean the nostalgia factor is high. If nothing else, we're pretty sure a nicely kept Storm or Impulse would draw a certain crowd at a local car show. While the Storm was way more popular with American buyers in the 1990s, the rarity of the Impulse means it's probably the more desirable option if future collectibility is a factor. What is the ideal example of the Geo Storm or Isuzu Impulse? The most valuable version of the duo is surely the rare Isuzu Impulse RS (the silver car above) with all-wheel drive and a turbocharged 1.6-liter four-cylinder engine that spun out 160 horsepower and 150 pound-feet of torque. According to reports, only about 600 of these machines were sold in the States — complete with "Handling by Lotus" badging (General Motors held sizable stakes in both brands at the time) — which means they aren't very easy to find for sale.

16 things I learned about the Isuzu VehiCROSS

There are plenty of cars I remember existing, but actually know very little about due to the passage of time or just not particularly caring when they were new. Take the Isuzu VehiCROSS, which I fondly recall as this wackadoo off-roader from the late 1990s and early 2000s. But honestly, that's about it. So, since I've got a little extra time kicking about, I decided to fall into the rabbit hole labeled Isuzu VehiCROSS for an hour to see how much I could find out about this SUV (or "sport/utility" in 1999 parlance) that shared labeling with the watch I wore in 1999. Enjoy. 1) The VehiCROSS was not based on the Rodeo, as I always assumed, but rather the Trooper RS. Oh, so that bigger, boxier Isuzu they turned into an Acura? No, no, no. The RS was the two-door Trooper, and specifically the second-generation two-door Trooper, which I just discovered was a thing. And what a gawky, dorky, that-has-to-be-Photoshopped thing it was. Apparently, the Trooper RS was sold in the United States from 1993 to 1995, and in very small numbers. That is not surprising. 2) It was probably obvious, but the VehiCROSS was based on a concept car. Specifically, a concept car shown at the 1993 Tokyo auto show.  3) The quick turnaround from concept to its Japanese market introduction for 1997 was the result of some innovative manufacturing methods at the time (it arrived in the United States in 1999). According to the Motor Trend first drive, "There would be no time-consuming clinics, no 'courtroom drama' with the finance department, and to oversee the project, a 'Zip Team' consisting of 15-20 members was given the task of developing the vehicle in about half the normal time." Among its accomplishments, the team came up with a way to more quickly and cheaply produce the VehiCROSS' unique body pieces. Again according to Motor Trend, Isuzu used carbon stamping dies inside of the conventional cast iron dies. Though the carbon could be used far fewer times and result in a reduced overall capacity, they cost one-third to one-half as much and could be made in about six weeks – the cast iron ones would take four months and run about $1.5 million in 1990s dollars. Isuzu estimated they'd only be able to produce 2,400 VehiCROSSes per year until the carbon dies wore out. Then that would be it. According to sales data on Wikipedia, Isuzu managed to sell 2,005 in the U.S. alone in year 1 and 4,153 in total. In Japan, there were 1,805 sold in total.

Honda and Isuzu announce hydrogen partnership for heavy-duty trucks

TOKYO — Japan's Honda and Isuzu on Wednesday said they would jointly research the use of hydrogen fuel cells to power heavy-duty trucks, looking to expand fuel cell use by applying the zero-emission technology to larger vehicles. As part of a two-year deal, Isuzu will test Honda's fuel cell powertrain, which was designed for passenger cars, in Isuzu's commercial trucks, the companies said, which could pave the way for using the technology in a wider range of vehicles. Automakers are looking to develop more electric vehicles (EVs) to comply with tightening global emissions regulations. Many see battery-powered EVs as a solution for passenger cars in urban settings, but a growing number see hydrogen fuel cells as an effective way to power trucks, buses and other big vehicles. "Although we have done extensive R&D into passenger FCVs (fuel cell vehicles), we have not been able to study how best to apply the technology to commercial vehicles," a Honda spokesman told reporters at a briefing. "This partnership will allow us to do that." Fuel cell vehicles generate their own electricity using hydrogen stored in onboard tanks. This enables them to travel longer distances and refuel more quickly than battery EVs, while using less costly energy storage systems. "We think that FCV technology is well suited for heavier trucks which travel longer distances, and this partnership will enable us to examine this further," an Isuzu spokeswoman said, adding that the truck maker was also developing various lower-carbon powertrains including battery-electric technology for shorter-distance vehicles. With its Clarity Fuel Cell sedan, Honda is one of a handful of automakers which have developed and marketed fuel cell-powered passenger cars. Light- and medium-sized truck specialist Isuzu has for years has focused on diesel engine technology and has yet to market fully electric vehicles. But a price tag starting around $70,000 for the Clarity and scant hydrogen fueling infrastructure globally, Honda has seen limited take-up of that model and other FCVs since they began marketing them around 2015. In 2018 Honda sold just 654 Clarity FCVs, which are available only in Japan and the United States through leasing programs, compared with Honda's total annual global sales of 5.23 million cars.