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Junkyard Gem: 1992 Geo Storm
Mon, May 15 2017GM's Geo brand existed from the 1989 through 1997 model years. While mostly remembered today for the Suzuki Cultus-based Metro (which continued to be sold with Chevrolet badging until 2001), there were also Geo Prizms (California-built Toyota Corollas), Geo Spectrums (Isuzu I-Mark), Geo Trackers (Suzuki Sidekick), and Geo Storms (Isuzu Impulse). Storms are very rare now, but I found this one in Colorado last week. The idea of the Geo brand was that it would lure young car buyers in a way that wouldn't be possible with stodgy brands such as Oldsmobile or Buick. While GM never sold as many Geos as hoped, enough hit American roads that they were pretty numerous for a while. 1980s-style pink-and-blue graphics remained relevant into the early 1990s. I'm not sure if these pink decal stripes were done at the factory, at a dealership, or later on in someone's back yard. The Storm GSi was the factory-hot-rod version, but this is an ordinary Storm with the 95-horsepower, 12-valve engine. Automatic transmission, of course. It never made it to 100,000 miles. The car seems to be in good shape, so perhaps something broke at about age 10 and it sat in a garage for the next 15 years. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This ad, like the Storm, was very much of its time. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. GM emphasized the Japanese origins of the Storm. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In Japan, this car was sold as the Yanase-Isuzu PA Nero, a catchy name for a "Nice Day Fair." Featured Gallery Junked 1992 Geo Storm View 16 Photos Auto News Isuzu
Junkyard Gem: 1986 Isuzu I-Mark Hatchback
Wed, Mar 13 2019Thanks to the long global reach of The General's tentacles, Americans looking for economy cars at GM dealerships during the middle 1980s could buy Suzukis (the Chevrolet Sprint), Opels (the Chevrolet Chevette), Daewoos (the Pontiac LeMans), and Isuzus (the Chevrolet Spectrum). Just as Mitsubishi sold Mirages in the United States while Chrysler continued to sell the Mirage's Colt sibling, Isuzu moved in with the new front-wheel-drive I-Mark to compete with its Spectrum twin. These cars weren't big sellers and they didn't last very long on the road, but I managed to find this '86 in a Denver, Colorado, self-service wrecking yard. The I-Mark was known as the Gemini in its Japanese homeland and in Europe; the front-wheel-drive second-generation Gemini debuted in 1985. This one didn't make it to 150,000 miles, unlike most of its Honda, Toyota, and Nissan competitors, but it was pretty cheap when new. The hatchback listed at $7,149 in 1986, dismayingly more than the stripped-down '86 Civic 1.3 hatchback ($5,479) but closer to the similarly equipped Civic DX hatchback ($6,699). If you were really brave that year, you could have purchased a new Hyundai Excel for a mere $4,995. This is the base engine, a 1.5-liter four rated at 70 horsepower. Believe it or not, an I-Mark Turbo was available a year later, and it boasted 110 horses. My favorite thing about 1980s Isuzus is the way the HVAC controls are labeled. You can choose between "wind in your long, feathered hair" and "wind on your high-heeled disco boots" settings here. This car is in very nice shape for a dated econo-commuter from a long-departed brand, considering that it survived for a good 20 years while being worth approximately scrap value. For the very strong owners of decade-old Chevy Vegas, the Isuzu I-Mark seemed like a wise choice. Some of the first appearances of the soon-to-be-legendary Joe Isuzu were in I-Mark ads. Priced at only $9!
Future Classic | 1990-1993 Geo Storm and Isuzu Impulse
Sat, Jul 23 2022You don't see a lot of Geo-branded cars on the road these days, despite the fact that the General Motors' captive-import brand was actually pretty successful for around a decade. Perhaps the most recognizable vehicle to roll into Geo showrooms was the Prizm, which basically amounted to a rebadged Toyota Corolla built in California (which means General Motors was competing against its own Chevy Cavalier in the compact sedan market). And then there were the Geo Metro sub-compact, known for years as the most fuel-efficient vehicle you could buy in the United States, and the spunky Geo Tracker SUV that carried on for several years wearing Chevrolet badges after Geo's demise. Those are all interesting vehicles, but for this article we're going to focus in on the sporty Storm model. Like the other Geo vehicles, the Storm was sort of a joint venture, in this case with Isuzu, the Japanese automaker best known for making SUVs and big commercial trucks. Back in the day, though, Isuzu had some legitimately intriguing little cars in its showrooms. The Storm was based heavily on the second-generation Isuzu Impulse (known as the Piazza in other markets). And, well, you see even fewer Isuzus on the road these days than Geos. MotorWeek | Retro Review: '90 Geo Storm GSi Why are the Geo Storm and Isuzu Impulse future classics? They may never actually be "classics" in the same way a Ford Mustang or Chevy Camaro may be, but they are still interesting cars. And for potential buyers of a certain age, memories of gawking at sleek-looking Geo Storms everywhere you looked mean the nostalgia factor is high. If nothing else, we're pretty sure a nicely kept Storm or Impulse would draw a certain crowd at a local car show. While the Storm was way more popular with American buyers in the 1990s, the rarity of the Impulse means it's probably the more desirable option if future collectibility is a factor. What is the ideal example of the Geo Storm or Isuzu Impulse? The most valuable version of the duo is surely the rare Isuzu Impulse RS (the silver car above) with all-wheel drive and a turbocharged 1.6-liter four-cylinder engine that spun out 160 horsepower and 150 pound-feet of torque. According to reports, only about 600 of these machines were sold in the States — complete with "Handling by Lotus" badging (General Motors held sizable stakes in both brands at the time) — which means they aren't very easy to find for sale.