2017 Infiniti Qx80 on 2040-cars

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Infiniti Vision Qe concept will preview the brand's first EV

Infiniti released a dark preview image to give us an early look at its next concept. Called Qe, the design study will make its debut in October 2023 and provide a glimpse at what the Japanese brand's first series-produced electric car will look like when it lands later in the 2020s. Details about the Qe concept are few and far between, and the dark picture published by Infiniti leaves a lot to the imagination. It shows light reflecting on what looks like a fastback-like silhouette, so we know we're not looking at a convertible or at a big, burly SUV like the QX80. We think we see four doors, but the bottom part of the car is obscured so it's too early to tell whether this is a low-slung sedan or a crossover. Out back, a rear light bar is seemingly integrated into a spoiler that's positioned above backlit "INFINITI" lettering. We'll need to be patient to find out more, but an earlier report casts a little bit of light on what to expect from the Qe. Although unofficial, it details four new Infiniti models due out in the coming years, and two are electric. The first is a replacement for the Q70. It will reportedly land by the end of 2026 as the brand's first electric car, and it will feature shorter overhangs as well as a longer wheelbase than its predecessor, which retired in 2019. The second was described by insiders as "a midsize crossover." That's all we know, but odds are the Qe previews one of these two EVs. Infiniti will fully unveil the Qe on October 24, 2023. It also pledged to announce "several stunning new models" at the unveiling event. We're notably expecting to learn more about the next-generation QX80, which was previewed by the QX Monograph concept in August 2023.

Infiniti spruces up the Q50 for 2018

Though overshadowed by the literally larger QX80 Monograph SUV concept, Infiniti's revised 2018 Q50 still made an appearance at the stand in New York. It joins a long list of cars including the Acura TLX, Hyundai Sonata, Mitsubishi Outlander Sport, VW Golf, and Toyota Sienna and Yaris that all went under the knife for the show. The Infiniti Q50's update may be one of the most mild, though, as it only consisted of cosmetic changes. Up front, the grille has been enlarged and given more prominent swoops at each corner. On the S version, sharp creases appear on either side of the primary grille and descend down to the lower, center grille. The outboard grilles of the front bumper have changed shape, too, and they now feature contrasting black plastic trim. The standard Q50 has a new bumper, as well, and though less aggressive than the S version, it still looks sporty with a more pronounced chin spoiler. Both iterations of the 2018 Q50 share the same tail end. The main change is in the rear bumper. A center diffuser has now appeared at the base. The contour of the diffuser is echoed by two creases in the bumper at progressively higher points. On the S model, the panel between the diffuser and the first crease is painted black, and the diffuser is painted in the body color. The standard model's entire bumper is painted in body color, and the diffuser looks to be a more muted black or gray. Inside, even fewer changes have been made. A new steering wheel with reshaped thumb grips is now included. Infiniti also added new stitching to the instrument panel cover and leather shift knob. You'll be able to examine all of these changes up close at an Infiniti dealer this summer when the cars arrive. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.