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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti G37 to live through MY 2015, sell alongside Q50

Infiniti has officially confirmed news we broke last month about its G37 sedan - that it will live on in showrooms alongside its erstwhile replacement, the 2014 Infiniti Q50, a model that goes on sale this week. And it's sticking around for quite a while - it will be sold through the 2015 model year.
In order for the G37 and Q50 to not rub shoulders, Infiniti is rolling out an amended G lineup, complete with lowered pricing. The G37 will stick around in Journey and all-wheel drive trims, both powered by the same 3.7-liter VQ-Series V6 engine, and only two option groups will be available, Premium and Navigation. The 2014 G37 Journey will start at $32,550, while the G37 Sedan AWD will run $34,150 (both are subject to a $905 destination fee).
The 2013 G37 had been priced from $38,255 delivered as of earlier this week, so the price drop is significant, likely bringing the base MSRP more in line with where transaction prices had been on the aging model. The new pricing, which takes effect August 6, should also allow the G37 gain consideration amongst shoppers of smaller-engined rivals like the BMW 320i while the Q50 waits on a turbocharged four-cylinder and diesel engine from Daimler. For comparison's sake, the larger, more tech-rich Q50 will start at $37,605 delivered.

2025 Infiniti QX80 confirmed with 450-hp twin-turbo V6, 50 hp more than now

Infiniti's back to tease the 2025 QX80 that debuts in 15 days. Automaker executive Ivan Espinoza starts by telling us what we already knew, the ancient 5.6-liter V8 gets sent packing by a 3.5-liter V6. Espinoza calls it "all-new," but this is in reference to the application. Parent company Nissan loves itself a TTV6, the GT-R given the codename VR38DETT, the new Nissan Z's version codenamed VR30DDTT, the same mill formerly serving the Infiniti Q50 and Q60. The 3.5-liter displacement in the QX80 means its engine can be expected to be called the VR35DDTT. We've got output numbers at last, those being 450 horsepower and 515 pound-feet of torque, improvements of 50 hp and guaranteed-to-feel-it 102 lb-ft. That outdoes the closest Japanese competition, the Lexus LX that gets 409 hp and 479 lb-ft from its TTV6. The 2025 QX80 is going to shift through a nine-speed automatic gearbox, the two additional cogs over today's seven-speed providing a 40% wider range of ratios. Owners are going to get more performance down low and efficiency up high. Doubling up on the efficiency, engineers added active grille shutters to reduce drag when massive cooling isn't needed. Espinoza also cites "a new chassis and larger frame," however, the QX80 is expected to ride on an updated version of the current SUV's body-on-frame platform, Nissan's F-Alpha that once served the Pathfinder and Titan, plus the erstwhile QX56, and still serves the Nissan Frontier. The evolution yields 57% more lateral stiffness and 25% more torsional rigidity. A new electronic air suspension with active damping keeps the hardened cage from becoming a punishment. We get our best, albeit very brief, looks at the interior as well. The four-spoke wheel is now a two-spoke wheel, a la Genesis. The digital gauge cluster and separate infotainment binnacle morphed into what looks like a single, uncovered widescreen (composed of two or more screens), akin to what we've seen in several electric vehicles like the Kia EV9 and Honda e. The restraint and subtlety in these snippets matches what's been done to the exterior, so far as we can see. The livestreamed reveal happens March 20, expect a Monograph Concept plus some flourishes. A week later, we'll get up close and personal for the 2025 QX80's public debut at the New York Auto Show.