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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2015 Italian Grand Prix is smoke, mirrors, stalls, and stewards

For the first day-and-a-half of the Italian Formula One Grand Prix weekend, everything went to blueprint: Mercedes in front, Ferrari lurking, everyone else scrambling in their usual orders behind. Then qualifying came, and someone stirred the pot. About the only thing we expected was for Lewis Hamilton to put his Mercedes-AMG Petronas on pole position, the 11th time he's done it this year. He did it with a brand-new specification engine, one that represents not only an evolution in components, but also in power unit philosophy. Kimi Raikkonen lines up in second. It's been a long time since we read those words; the Iceman hasn't been on the first row since the 2013 Chinese Grand Prix, when he put his Lotus second on the grid behind... Lewis Hamilton. Raikkonen lined up just ahead of a Ferrari at that China race, then driven by Fernando Alonso. In Italy this weekend, he lined up in front of the Ferrari driven by his teammate, Sebastian Vettel, who qualified third. Both Ferraris benefitted from an upgraded power unit, ending a front-row drought for the scuderia that goes all the way back to Monaco in 2009 Germany in 2012. Nico Rosberg has a lot of work to do from fourth in the second Mercedes-AMG Petronas. Mercedes discovered a problem with Rosberg's engine but couldn't figure out the cause, so he reverted to the previous-spec engine he used in Belgium, one that's six races old. The lack of power hurt. Williams teammates Felipe Massa and Valtteri Bottas took fifth and sixth, with Massa seemingly given a team-ordered helping hand. Williams told Bottas to tow Massa down the front straight, giving Massa a blistering time in the first sector. Then Bottas did it again, ensuring he would line up behind Massa. The first Sahara Force India of Sergio Perez nabbed seventh, three places ahead of teammate Nico Hulkenberg in tenth, with Romain Grosjean in the Lotus behind Perez in eighth. Marcus Ericsson in the Sauber qualified ninth, but some clumsy driving saw him impede Hulkenberg twice. The stewards penalized Ericsson with a three-place grid penalty and two points on his superlicense, so Hulkenberg inherited ninth and Pastor Maldonado in the second Lotus inherited tenth. We hardly saw Hamilton during the race, because he led from the start, worked up a larger gap to second place on every lap, and didn't give up the lead for the whole event.

Infiniti Q60 Coupe spied in production guise

Here is the best news we've had all day: the production Infiniti Q60 Coupe will bear an uncanny resemblance to the concept car that previewed it earlier this year in Detroit. We know this thanks to our very first round of spy photos of the heavily camouflaged production car. Although there are only three images to draw from, we've got a clear picture of the concept-inspired lines of this new two-door. In particular, the front and rear fascias look to draw a lot of inspiration from the concept. In front, the headlights look to be similar in shape, while the double-arch grille looks largely unchanged from what the company previewed. Perhaps the biggest change up front is around the fog lights, which look to sit in far more conventional housings. Also gone is the Q60 Concept's Formula One-inspired chin, possibly in part due to the company's (and parent Renault's) perilous position as a title sponsor for the Red Bull Racing team. The taillights reinforce the concept car inspiration, retaining a similarly svelte shape and tying in with a small trunk lid. Also like the Q60 Concept, our spies report that a twin-turbocharged, 3.0-liter V6 will be on offer, likely as the range-topping engine. We'd expect the volume motor to be the Mercedes-Benz 2.0-liter, turbocharged four-cylinder found in the likes of the new Q30, as well as the CLA-, GLA-, and A-Class. It's also certainly possible that Infiniti's long-serving 3.7-liter V6 will be available in some form. Whatever engines arrive, we can expect six-speed manual and seven-speed automatic transmissions to be the sole options. Have a look at the photos up at the top of the page. And for comparison's sake, we've included the official Q60 Concept gallery down below just under the video showing a 360-degree view. Take a peek at both and let us know what you think of Infiniti's work.