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Infiniti to move forward with 'Nissan-plus' strategy for its future cars

Sales at Infiniti in 2019 were down in the dumps. While the market as a whole fell 1.2%, Infiniti brand sales were down 21%. Nissan wasn’t too far behind, with its sales sliding 9.9% year-to-year. None of those numbers look great, but Nissan COO Ashwani Gupta still sees a path forward for NissanÂ’s luxury brand, Infiniti. “We will bring back Infiniti as Nissan-plus, in terms of product and technology," Gupta told Automotive News. “Infiniti will be great again.” Historically-speaking, Infiniti has been “Nissan-plus” for a long time over the years. Many vehicles in its lineup have been re-skinned versions of Nissans with some luxury thrown into the mix, and thatÂ’s not necessarily a bad thing. There have been some standouts, namely the original Q45 with its pioneering active suspension and shockingly sporty dynamics. And then there are the G coupes and sedans, vehicles that are still desirable to enthusiasts today. View 31 Photos InfinitiÂ’s current enthusiast offerings revolve around the Q50 sedan and Q60 coupe, both of which are rear-wheel-drive (or all-wheel-drive) cars with sporting intentions. ThereÂ’s no equivalent Nissan sold in America, but the Q50 is the Nissan Skyline in Japan. ItÂ’s impossible to know what the fate of these rear-drive-based cars will be, but a few possibilities lie ahead. Infiniti could really lean in to the “Nissan-plus” nomenclature and repurpose the new Altima as an Infiniti sedan. More likely, however, is a move to electrification. The Nissan IMs Concept and Infiniti Q Inspiration Concept both suggest that the company is interested in creating electric sedans. A “Nissan-plus” electric sedan sure sounds a whole lot better than a front-drive-based rebadged Nissan. InfinitiÂ’s biggest problem at this second is the lack of new product on the market. Its QX50 crossover is the most recent big redesign weÂ’ve been witness to, but it needed replacements yesterday for the QX60, Q50 and Q60 to be competitive with others in those segments. Both Lexus and Acura are outpacing Infiniti by a wide margin. The path forward as “Nissan-plus” also suggests Infiniti aims to be a premium brand, rather than a full-fledged luxury brand competing toe-to-toe with Audi, BMW and Mercedes-Benz. ThatÂ’s consistent with how the brandÂ’s cars have stacked up in recent years, even as it collaborated with Mercedes to put an Infiniti badge on the GLA crossover.

Infiniti Q70 won't live to see 2020

The Infiniti Q70 won’t be returning for the 2020 model year, effectively killing InfinitiÂ’s large luxury sedan. This news comes to us via a report from Motor Authority, citing “the automaker” and Infiniti spokesperson Kyle Bazemore. WeÂ’ve reached out to Infiniti to confirm the news, but it doesnÂ’t strike us as a surprising move whatsoever. Update: Infiniti confirmed the Q70 won't be sold in the U.S. or Canada for the 2020 model year. Back in July of this year, Nissan made it clear that we should expect 10 percent of its models to be cut from its global product lineup. We speculated then that the Q70 and Q70L would be part of these cuts, as itÂ’s the manufacturerÂ’s worst-selling model. To no oneÂ’s surprise, that eventuality came true. Infiniti moved 4,479 Q70s and Q70Ls in 2018, making it a super low-volume vehicle in a tough segment. Back in the mid-2000s, Infiniti topped 20,000 sales of its largest luxury sedan (not named the Q70 at the time). Cars like the Mercedes E-Class, BMW 5 Series and Audi A6 are all more enticing buys next to the aged Q70 — a slightly cheaper base price was the last stand for this vehicle, but it looks like a good deal wasnÂ’t enough to save it from our crossover apocalypse. Infiniti SUV sales are up, as the QX80 continues to gain more ground in 2019. More folks are opting for the raised and rugged options than smooth and comfortable sedans across the industry, which is why we continue to see news like this. Unfortunately, the Q70 isnÂ’t riding off into the sunset in any sort of glory. We can trace the Q70Â’s lineage back through a few name changes (Q45 into a series of M cars like the M45 and M56). Its oldest ancestor would be the Infiniti Q45, which was a revolutionary car back in the early 1990s. It featured an active hydraulic suspension system that aimed to provide a supremely comfortable ride and flat cornering at the same time. When equipped with the suspension system, hydraulic actuators on each wheel were able to counter the forces exerted on it from cornering, braking and acceleration. And remember, this was 1991!  Transitioning back to today, Nissan and Infiniti have made it clear that EVs will be the future. We know that weÂ’d love to see another industry-changing flagship sedan from Infiniti, and a fully electric vehicle might just be the way to go about it. Anybody wanting for a production version of the Q Inspiration Concept?

Nissan's dismal 2019: Where does Japan's struggling brand go from here?

Auto sales have gradually slowed from their peak during the boom years that followed the global recession, but Nissan's rapid decline stood out even in a year when few high-volume manufacturers had much to be excited about.  Of the "Japanese 3," Nissan's 2019 performance was by far the most troubling. Through November, when the company last posted its global sales figures, its volumes were down 8 percent compared to 2019. Here in the United States, its full-year numbers were down 9.9% in an industry that slid just a hair more than 2 percent overall.  Meanwhile, Honda managed a slight increase in U.S. sales (0.2%) and Toyota, much like the industry in general, finished the year down approximately 2%. Like Nissan, Honda and Toyota have remained committed to cars — including compact and midsize sedans — and have a comprehensive portfolio of offerings in the key SUV and crossover segments.   On paper, Nissan's lineup checks all the right boxes. From the subcompact Kicks up to the Armada, it has something for sale in virtually every possible nook and cranny of the people-mover segment, but almost all of these trucks (and trucklets) took a beating in 2019. Only the baby Kicks managed to improve on its 2018 sales, which isn't saying a whole lot, considering it was barely sold in 2018 to begin with.  In fact, the bonus volume contributed by Kicks helps obscure just how poorly some of Nissan's key offerings performed last year. Combined Rogue and Rogue Sport sales slid 15%; Murano was down more than 18%; the Pathfinder and Armada managed to pace the general industry, dropping 2.8 and 1.9%, respectively, but the astute reader will note at this point that we've yet to single out any bright spots. The news was even worse on the truck side. Frontier was down 9.1%. Titan? Down 37.5%. Crossovers and SUVs are selling. Trucks, even from import brands, are also selling. Toyota's mid-size Tacoma was up in 2019; both it and the full-size Tundra still more than tripled the volume of their Nissan competitors. Further muddying the waters, Honda managed its year-over-year volume increase without selling a full-sized pickup at all.  What, then, is Nissan's problem? To borrow an oft-used phrase, "It's the product, stupid." The most striking evidence of this issue is the Rogue, which competes in the compact crossover segment — a collection of vehicles that essentially sell themselves.