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Q50 Eau Rouge to kick off series of performance Infinitis

Infiniti is desperate to position itself as a brand for performance enthusiast. It's tried to create that impression by attaching its name to the Red Bull Racing team, by sprucing up the G37 Coupe and G37 Convertible as part of its lack-luster Infiniti Performance Line, and by bringing Sebastian Vettel on board to create a special edition FX crossover. But the Japanese luxury brand knows it's going to need something more comprehensive if it's going to go up against BMW and its M models, Mercedes and its AMGs, or Audi and its Quattro GmbH-tuned RS range.
That's why the Q50 Eau Rouge concept unveiled just last week at the Detroit Auto Show was so important to the marque. But Infiniti has more in store than just a concept. Nissan desires to put the Q50 Eau Rouge - named after the notoriously challenging turn at the Spa Francorchamps circuit in Belgium - into production with a 500-horsepower engine. But in speaking to Automotive News, Infiniti chief Johan de Nysschen hinted at more good news to come.
That could include a performance version of a new flagship sedan Infiniti is said to be working on, positioned above the current Q70 to fill the void left by the discontinued Q45 that capped the brand's range before it shifted its entire naming scheme behind it. The flagship sedan would need some serious muscle to challenge the likes of the Mercedes S63 AMG and Audi S8, but Infiniti seems bent on getting there. To cap it all off, Infiniti has long been rumored to be working on a halo sports car. Whether they'll all carry the Eau Rouge name, the IPL badge or some sort of other designator remains to be seen, but we'll enjoy seeing this development progress.

Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

Infiniti QX Sport Inspiration Concept fits perfectly in the QX50's shoes

If there was any doubt about whether the Infiniti QX Sport Inspiration Concept is a preview of the next QX50, the official details presented at the 2016 Beijing Motor Show should erase them. The concept is smaller – a lot smaller – than the last QX70. And despite a recent update to the QX50, the brand's midsize crossover is due for a new model. We're basing that statement on dimensions. The QX Sport Inspiration Concept rides on a 110.2-inch wheelbase, and is 181.1 inches long, 74.8 inches wide, and 65 inches high. The last QX50, meanwhile, rides on a 113.4-inch wheelbase, and is 186.8 inches long, 71.0 inches wide, and 62.7 inches high. Ignore the different lengths – the concept's front and rear overhangs are remarkably short and aren't likely to translate to production – but the wheelbase, width, and most importantly the height, present a footprint that's remarkably similar to the QX50. Combine that with our assessment of the QX Sport Inspiration Concept's styling, and it's a virtual certainty that we're looking at the QX50's successor. As we said yesterday, the high beltline, tight greenhouse, long hood, and aggressive headlights are all trademarks of both the QX50 and QX70. Infiniti didn't say what kind of engine is under this concept car's hood (if there even is one – it might just be an engineless shell), but we're almost certain it's something performance-oriented. That would prove true if and when a new production QX50 is unleashed. We're betting the company will opt for the increasingly familiar setup of the new 3.0-liter, twin-turbocharged V6, a seven-speed automatic transmission, and all-wheel drive, like what you can get on the Q50 Red Sport 400 and new Q60. With 300- and 400-horsepower versions of this engine available, it could signal an introduction of a two-tier QX50 lineup. We're getting ahead of ourselves, of course. The QX Sport is still only a concept, but Infiniti's latest information dump at the 2016 Beijing Motor Show serves as even stronger evidence that its CUV lineup will grow back to four vehicles sooner rather than later. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.