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Join Autoblog editors for a full video tour of the 2019 Detroit Auto Show

The 2019 North American International Auto Show might have been a little more quiet than past years, but there were still some pretty major reveals, including the Toyota Supra, new Ford Explorer, Shelby GT500, Subaru WRX STI S209 and Kia Telluride. We also saw some lovely concepts like the Nissan IMs and Lexus LC Convertible. Senior Editor Alex Kierstein, Consumer Editor Jeremy Korzeniewski and Senior Green Editor John Beltz Snyder join me, Associate Editor Reese Counts — with Social Media Manager Michael Dylan Ferrara behind the camera — on a long walk through the show. We discuss cars, poke around the stands, dress a bloody wound and answer your questions in the Facebook comments. For more Detroit coverage, you can check out Autoblog's picks for the best in show, listen to our podcast or look at the best images from all the reveals. Finally, don't forget to watch Editor-in-Chief Greg Migliore hand over our 2019 Technology of the Year award. Related Video: Green Detroit Auto Show Acura Cadillac Chevrolet Ford GM Hyundai Infiniti Kia Lexus Nissan RAM Subaru Toyota Volkswagen Truck Convertible Coupe Crossover Hatchback Minivan/Van SUV Videos Sedan facebook 2019 detroit auto show live

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti Q60 Concept a shadowy vision of future coupe

Until now, the Infiniti Q60 has been one of the brand's holdovers from its old naming scheme and previous design ethos, as a rebadged G37 Coupe. Those times are coming to an end though, because we are getting our first glimpse at a Detroit Auto Show-bound concept that previews the next-gen two-door. Infiniti's freshly released teaser shows the sport coupe concept in shadowy silhouette. Based on this photo, we can see that the Q60's design features delicately swooping lines with a touch of hard-edged contrast coming from sharp creases in the body. Portions of it, especially towards the rear, bring a little of the Q80 Inspiration from the Paris Motor Show to mind. A previous rumor suggests this shape is very close to the actual design of the production version. Infiniti subtly reiterates that in its release by saying the concept foreshadows the styling we might see in future products from the luxury automaker. Scroll down to read the concise announcement for the Q60 concept. Infiniti Q60 Concept: The Power of Exhilaration December 12, 2014 Hong Kong – Infiniti today gives an intriguing first look at the premium sports coupe concept to be displayed at the 2015 North American International Auto Show (NAIAS) in Detroit. Muscular lines are revealed in the silhouette of the Q60 Concept: pure, well-defined contours, making the concept's intentions easy to understand at first glance. Overall proportions and full-sized wheels placed out at the corners of Q60 Concept make an unmistakable design statement and add to the exhilaration of the performance coupe. This latest concept builds upon the design language seen on recent Infiniti concept cars, foreshadowing the strong visual consistency to be a key ingredient of products in the future Infiniti lineup. ENDS