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Infiniti is pulling out of Western Europe, cutting models

BEIJING — Nissan's premium brand Infiniti has announced it will exit Western Europe early next year, as it restructures its global operations and focuses on the world's top two auto markets. Infiniti said it will discontinue the Q30 sedan and the QX30 sport-utility vehicle and cease their production by the middle of 2019 at Nissan's manufacturing factory in Sunderland, England. Both models are sold globally but produced only in Britain. The QX30 is sold in the United States. The move comes as Infiniti seeks to divert its resources to markets with bigger opportunities, such as China and the United States, from a region where non-European premium brands are struggling to compete against local players such as Audi, BMW and Mercedes-Benz. Nissan also recently scrapped plans to build its new X-Trail SUV in Britain amid the uncertainty surrounding Brexit, saying it had taken the decision to optimize its investments by building the next generation model in Japan. "Western Europe remains the most challenging and competitive region for premium cars," Infiniti's chief spokesman, Trevor Hale, told Reuters. Infiniti's sales in western Europe almost halved last year to 5,800 vehicles. In addition to the tough competition, the Japanese premium brand, headquartered in Hong Kong since 2012, has struggled to effectively meet emissions and other regulatory requirements in the region, Hale said, referring to stringent Euro 6 emissions requirements and other regulatory challenges. "The commercial reality for Infiniti in Western Europe is that there is simply no visibility of a viable and sustainable business, especially given the regulatory challenges," he said. Infiniti said an exit from Western Europe will allow it to focus on its initiative to electrify a good portion of its product portfolio from 2021 and discontinue diesel offerings. The brand plans to focus more on its SUV lineup in North America, bring five new or significantly-redesigned vehicles to China over the next five years, improve quality of sales and residual value and realize more synergies with Nissan. "This is all part of Infiniti's vision to become a top challenger brand in the premium segment," it said. As it prepares to withdraw from Western Europe, Infiniti said it is working to find alternative opportunities for employees who would be affected, consulting with employee representatives where necessary and identifying opportunities for transition and training support where appropriate.

Infiniti will offer free wireless Apple CarPlay upgrades for 2020-2021 cars

Owners of 2020-2021 Infiniti products with Apple CarPlay should be happy to hear this news. Infiniti just announced that owners of those vehicles are now eligible for a free upgrade to wireless Apple CarPlay. The list of eligible models includes 2020-2021 Q50, Q60, QX50 and QX80. All of those vehicles already have Apple CarPlay and Android Auto, but they operate via a wired connection only. This upgrade will make it such that you no longer have to plug into your Lightning cable to have Apple CarPlay splashed across the screen. If you own any of the above vehicles, we’d recommend getting a service appointment to have the upgrade installed — the update is said to take less than an hour. Infiniti says the complimentary software update will be available from now until March 31, 2022. Basically, get it while you can. WeÂ’ve asked Infiniti if a similar upgrade was coming for Android users, as many other manufacturers offer wireless Android Auto in addition to wireless Apple CarPlay. All a spokesperson would say is that "Infiniti is looking at Android Auto for future vehicle integration." The lack of wireless Android Auto will be affecting about 20% of Infiniti owners, as even Infiniti approximates that 20% of its luxury buyers are not Apple users. At the very least, those owners will still have wired Android Auto. Related video:  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Infiniti signs four-year deal to become title sponsor of Red Bull Racing

The chief of Infiniti's Formula One motorsport involvement, Andreas Sigl, said just last week that the brand was "going longer and deeper" into its collaboration with Red Bull, and the proof has already come: the Japanese luxury brand has signed a four-year deal to become the title sponsor of Red Bull Racing. From next year the team will be Infiniti Red Bull Racing.
The move cements Infiniti's intention to make the most of the already-ongoing technical collaboration it has had with Red Bull Racing for two years - this year Milton Keynes team has been testing Infiniti's Scratch Heal paint for aero properties and during the young driver test it used KERS batteries that were wholly developed by Infiniti's parent company, Nissan.
Earning a tip of the hat for not giving into cheap-trick branding, the engines will continue to be branded as Renault. Renault/Nissan CEO does not "want any confusion within the Alliance as to who does what."