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Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."

Infiniti Q50 Eau Rouge revealed ahead of Detroit

As fast as Infiniti is on the track with its sponsored Formula One racecar, the automaker sure is taking its time releasing details for the Q50 Eau Rouge Concept. This performance- and aero-tuned version of the Q50 sedan is heading for a big debut at the Detroit Auto Show, and Infiniti just released a new image and some more info on what we can only hope is a glimpse at future Infiniti Performance Line (IPL) products.
Influenced by the Red Bull Racing program, Infiniti's design team gave the Q50 a substantial once over with the concept getting an entirely new body compared to the production version of the luxury sedan making it both lower and wider. Previewed by an earlier teaser, the face of the Q50 Eau Rouge Concept has a mean look with massive intakes and a carbon fiber splitter. This new image also shows off additional cues like the lightweight, 21-inch wheels as well as the carbon fiber roof, side sills and door mirrors. While we only get this single image of the Q50 Eau Rouge Concept, Infiniti promises a carbon fiber rear splitter, dual exhaust and a "large integrated rear spoiler."
There is still no word on what handling or engine upgrades are in store, but hopefully those GT-R-inspired hood vents are only a hint at something monstrous lurking beneath the hood. Check out the full press release posted below for a few more details on the car, but we expect Infiniti to drop some more info on the Eau Rouge Concept before its official debut.

Infiniti Q50 steer-by-wire system took 10 years to develop [w/video]

Infiniti's Direct Adaptive Steering (DAS) is quite a novelty - the system employs no physical connection between the steering wheel and the front wheels under normal circumstances and instead relies on a computer, clutch and steering-angle actuator to guide vehicles down the road with input from the driver.
In our First Drive review of a 2014 Infiniti Q50 equipped with the system, we weren't overly impressed by the artificial feedback. But we can't help but be impressed with how long Infiniti spent on its development: a full 10 years, according to Autoline Daily in the video report below. A staggering 70 percent of the research and development time spent on DAS was devoted to getting the steering feel right, and unfortunately, our first impression suggests their results still leave something to be desired, as we found it lacked the sporty feeling a sport sedan should have.
The weight of DAS is comparable to that of a conventional steering system due to its complexity. For example, three ECUs are used in the first-generation DAS system to ensure there's never a loss of steering, but Infiniti is refining the technology and is working to simplify it to reduce weight. One day Infiniti hopes that only one ECU will be needed to control DAS. We just hope it doesn't take the Japanese automaker another ten years to get the steering feel right.