2013 Infiniti on 2040-cars

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Red Bull to run TAG Heuer-branded engines next season

After a drawn-out and very public effort to switch to a different engine supplier, Red Bull Racing will once again be running under Renault power next season. Only it won't be labeled as a Renault. Instead, it will be branded by TAG Heuer. Now if you're thinking that TAG Heuer was in the McLaren camp, you were right up until today's announcement. One of McLaren's oldest partners, the watchmaker jumped ship to join up with Red Bull instead, ostensibly replacing Casio as the team's official timekeeper. Now here's where it gets a little tricky: Mansour Ojjeh and his Techniques d'Avant Garde holding company remain a major stakeholder in McLaren. The firm owned Tag Heuer from 1985 to 1999; now its former watch brand is leaving for Red Bull. This isn't the first time that the TAG name has transferred from one F1 team to another, nor is it the first time we'll see its name replace that of a major automaker on an F1 engine. Techniques d'Avant Garde previously partnered with Williams before Ron Dennis took over in Woking and convinced Ojjeh to come on board. That partnership saw TAG work with Porsche on a successful F1 engine program that won three drivers' championships (with Niki Lauda and Alain Prost), two constructors' titles, and 25 grands prix. While unusual, the deal is hardly unprecedented. Aside from the McLaren-TAG-Porsche arrangement, Sauber once ran Ferrari engines under the brand of its sponsor Petronas (which has long since switched to Mercedes). For another example, the 1998 world championship saw Benetton running Renault engines under the Playlife name, while Williams rebranded its version as Mecachrome, as the French automaker shifted its priorities in F1 much as it is right now. The announcement still leaves a few questions unanswered, however. For one, will Red Bull continue running TAG Heuer-branded engines made by Renault (or another supplier) after 2016? And what does this spell for Infiniti, Renault's sister-brand that has sponsored the team for the past several years? Infiniti declined to comment, but we're told there'll be some sort of announcement early next week. Red Bull Racing to drive forward with TAG Heuer power unit in 2016 From the milliseconds that separate victory from defeat to the finely balanced and perfectly measured rhythm of a racing engine, in motorsport timing is everything.

Infiniti Qs Inspiration shows itself before Auto Shanghai

Infiniti's shown off a bit of the Qs Inspiration concept before debuting the creased contrivance at Auto Shanghai next week. The concept serves a few purposes, the first to reimagine a future for sports sedans on a planet of crossovers and SUVs. The result blends a fastback with high sides that connect low ground clearance below and an elevated seating position above. The Japanese luxury maker is all about sedans, the Qs Inspiration signaling how a carmaker watching the bottom line can maintain its interest in the passe bodystyle. The concept previews a production model, and perhaps the design language and lingo we'll see spreading through the range. We're not sure how the low floor and higher roof work out in the cabin, but Infiniti mentions a "low-mounted powertrain and potent e-AWD system." That's undoubtedly the promise of the "all-new flexible architecture developed to accommodate high-performance electrified powertrains." Production-izing for a non-electric version would mean laying in a grille for the ICE, but an electrified version would have plenty of room for batteries and e-motors. Before that retail model, it's possible we'll see Qs Inspiration cues on the Q50 and Q70 sedans. Take a long gander at the profile and the way the roof slopes, and you'll notice an elongated GT-R glasshouse profile. On top of that, before Infiniti released official photos, a few images leaked from China showing other angles of the concept. The rectangular steering wheel and massive digital dash cluster probably aren't going anywhere beyond Shanghai, but if Infiniti can bring that glass roof to production, that's a win in our book.

Infiniti Q50 Eau Rouge racing toward Detroit with Red Bull in its veins

There are several ways an automaker can get into Formula One racing. It can start its own team from scratch (like Toyota did in 2002), it can buy an existing team (like BMW did with Sauber in 2005) or it can supply engines to other teams (as so many manufacturers have done over the years). Infiniti chose another direction and opted to sponsor the world-champion Red Bull Racing team.
Infiniti has undoubtedly poured millions into its partnership with Red Bull since it started in 2011, but aside from the Sebastian Vettel edition FX (which technically emerged from the company's sponsorship of the driver as separate from the team), the tie-in has yet to translate into a Red Bull-tuned (or at least -inspired) Infiniti for the road. But that's just what Nissan's premium brand has in store for us at the upcoming Detroit Auto Show in January.
Well, almost, because the concept just announced is still a step or two away from reaching your local Infiniti dealership, but here it is just the same. It's called the Q50 Eau Rouge, and it's based on the company's latest tech-laden sports sedan. It takes its name, of course, from the famous uphill section of the Spa-Francorchamps circuit where Sebastian Vettel won the Belgian Grand Prix earlier this year, but Infiniti isn't telling us much more than that.