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Infiniti to move forward with 'Nissan-plus' strategy for its future cars

Sales at Infiniti in 2019 were down in the dumps. While the market as a whole fell 1.2%, Infiniti brand sales were down 21%. Nissan wasn’t too far behind, with its sales sliding 9.9% year-to-year. None of those numbers look great, but Nissan COO Ashwani Gupta still sees a path forward for NissanÂ’s luxury brand, Infiniti. “We will bring back Infiniti as Nissan-plus, in terms of product and technology," Gupta told Automotive News. “Infiniti will be great again.” Historically-speaking, Infiniti has been “Nissan-plus” for a long time over the years. Many vehicles in its lineup have been re-skinned versions of Nissans with some luxury thrown into the mix, and thatÂ’s not necessarily a bad thing. There have been some standouts, namely the original Q45 with its pioneering active suspension and shockingly sporty dynamics. And then there are the G coupes and sedans, vehicles that are still desirable to enthusiasts today. View 31 Photos InfinitiÂ’s current enthusiast offerings revolve around the Q50 sedan and Q60 coupe, both of which are rear-wheel-drive (or all-wheel-drive) cars with sporting intentions. ThereÂ’s no equivalent Nissan sold in America, but the Q50 is the Nissan Skyline in Japan. ItÂ’s impossible to know what the fate of these rear-drive-based cars will be, but a few possibilities lie ahead. Infiniti could really lean in to the “Nissan-plus” nomenclature and repurpose the new Altima as an Infiniti sedan. More likely, however, is a move to electrification. The Nissan IMs Concept and Infiniti Q Inspiration Concept both suggest that the company is interested in creating electric sedans. A “Nissan-plus” electric sedan sure sounds a whole lot better than a front-drive-based rebadged Nissan. InfinitiÂ’s biggest problem at this second is the lack of new product on the market. Its QX50 crossover is the most recent big redesign weÂ’ve been witness to, but it needed replacements yesterday for the QX60, Q50 and Q60 to be competitive with others in those segments. Both Lexus and Acura are outpacing Infiniti by a wide margin. The path forward as “Nissan-plus” also suggests Infiniti aims to be a premium brand, rather than a full-fledged luxury brand competing toe-to-toe with Audi, BMW and Mercedes-Benz. ThatÂ’s consistent with how the brandÂ’s cars have stacked up in recent years, even as it collaborated with Mercedes to put an Infiniti badge on the GLA crossover.

How Infiniti's 'gas-generated EV' isn't the jumbo shrimp of powertrains

LOS ANGELES — Infiniti recently introduced the concept of what it's calling "gas-generated EV" powertrain technology. At first read, and perhaps everyone thereafter, the term seems contradictory, not unlike "jumbo shrimp." How can an electric vehicle use gasoline? The answer to that is both a technological one and a marketing one. Technologically speaking, Infiniti's electrified powertrain concept is a series hybrid, most comparable to what Honda employs in its Insight, Accord Hybrid and new CR-V Hybrid. In the most basic of terms, the car's electric motor powers the wheels, the battery pack powers the electric motor, and the gasoline engine recharges the battery pack along with regenerative braking. By contrast, a parallel hybrid system as used by Toyota and others can power the wheels with the electric motor, the engine or, most frequently, both simultaneously. The result of a series hybrid is a powertrain that performs and feels more like an electric vehicle, while the engine generally whirs away, often not in step with what your right foot is doing. The Infiniti system is comparable to this, albeit with more powerful motors resulting in a more performance-oriented bent. Here's where things diverge, however. Under certain constant cruise conditions, say on the highway, the Honda system directly connects the engine with the drive wheels for greater efficiency. The Infiniti "gas-generated EV" concept will not, which frees engineers and designers to package the gasoline engine someplace other than under a front hood. In that way, it benefits from the sort of packaging advantages associated with electric vehicles. The closest comparable in this way is the BMW i3, which locates its tiny gasoline engine under the cargo area and does not attach it mechanically to the drive wheels. That's a range extender for an electric vehicle, though, which Infiniti is quick to insist is not what's going on here. There is no plug. This is a hybrid. So what's the deal with that name? If it walks like a duck and talks like a duck Â… Talking with Infiniti Group VP Jeff Pope, "gas-generated EV" is definitely a work in progress or at least a placeholder for something catchier and perhaps less contradictory in the future. "Why we're using 'gas-generated EV' is to get away from 'hybrid,' because 'hybrid' is associated with a parallel hybrid system, which has a gas engine and an electric motor that both run the powertrain.

2020 Infiniti Q60 Infotainment Driveway Test | Baby steps forward

Infiniti is slowly coming round to the modern age of infotainment systems this year, and our first taste of that is in the 2020 Infiniti Q60 Red Sport 400. This performance coupe has an updated system in it that, while it looks a whole lot like it did before, represents a step forward for Infiniti. Most importantly, Infiniti has finally added Apple CarPlay and Android Auto functionality for 2020. Every new 2020 model year car should ship with the smartphone connection technology baked in, and Infiniti has finally gotten with the program this year on nearly all of its cars (QX60 is the holdout). The delay might have something to do with Nissan/Infiniti's reluctance to share customer data to Apple and Google, or perhaps Infiniti was waiting to roll out a broader interface update, but either way, the hardware they've applied it to would seem to be the same as before.  2020 Infiniti Q60 infotainment system View 9 Photos This updated interface also has upgraded graphics for a smoother experience. The improved performance is acceptable, but the problem with Infiniti’s InTouch twin-screen system has always been more than just its lack of speed. Compared to the advanced infotainment systems from Germany, InTouch looks and feels about five years behind the curve. Mercedes' MBUX, BMW's iDrive and AudiÂ’s MMI all respond with the speed and vigor we expect from top-shelf smartphones these days. The Infiniti's UX is as uninspiring as it gets. Simple, colored boxes fill the bottom screen, and a difficult-to-reach navigation system fills the top. Unfortunately, Infiniti decided to drop Apple CarPlay and Android Auto functionality into the top screen, too — there was hardly any choice, as important car functions and settings are found on the bottom. Reaching all the way to the top row of icons on Spotify while driving is not easy when theyÂ’re all the way up there! And I promise you, my arms are normal length for a 5-foot 10-inch individual. A widescreen solution is better, which we once again found to be the case in the new Toyota Highlander. Another new feature this year is the addition of a WiFi hotspot for up to seven devices. Once again, itÂ’s a feature thatÂ’s been offered for years from other manufacturers, but itÂ’s still worth noting that a new Infiniti you buy will have it. After using the system every day for a week, nothing truly got on my nerves. It works, albeit slowly and without flare or excellence.