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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti QX30 Concept teased ahead of Geneva reveal

Nearly a year and a half after Infiniti unveiled the first Q30 Concept at the 2013 Frankfurt Motor Show, the company is preparing to unveil a high-riding version of the concept, wearing the QX30 moniker, ahead of next month's Geneva Motor Show. While we've yet to receive any details on what to expect of the new QX30 Concept, Infiniti has issued a single teaser image of the car's shapely backside, revealing a pair of trapezoidal exhausts that have been integrated into the rear bumper. That bumper sits particularly high to accommodate what looks to be a small hatch with a prominent space between the slim ribbons of the LED taillights. Similarities to the Q30 hatch, meanwhile, are obvious. The taillights are similarly shaped, as is the tailgate and the integration of the dual exhausts (although they are shaped differently on the QX30). Of course, as soon as Infiniti bothers to release the full and complete details for its upcoming concept, we'll be sure to relay those on to you. Until then, have a peek at both the Q30 and the QX30 and let us know what you think in Comments. Infiniti gears up for premiere of QX30 Concept in Geneva Hong Kong – Infiniti will take the covers off the QX30 Concept at the Geneva International Motor Show next month. The QX30 Concept is the Infiniti design vision which will inspire a new premium compact crossover targeted at a new generation of premium customers. Set to be revealed at Infiniti's press conference, scheduled for 14:30 on 3 March in Geneva, the QX30 Concept aims to reignite the premium compact segment with a distinctive approach to design that looks beyond the practicality and conformity expected of the segment. The potential customers for such a concept are searching for a product to suit their 'urban week and get-away weekend' lifestyle and the QX30's compact footprint matches that. Combining the sleek lines of a coupe with the rugged looks and commanding seating position of a crossover, the QX30 Concept foreshadows an urban explorer which is equally at home in the city as it is on the open road.

Infiniti all but certain to produce Q50 Eau Rouge [w/video]

These pages are full of projects that automakers have tried to get moving but never quite managed to. And Infiniti has had its fair share, particularly when it comes to high-performance models. It's tried to drum up excitement with the Infiniti Performance Line and with its partnerships with Red Bull Racing and its star driver, but models like the G37 IPL and FX Sebastian Vettel edition never amounted to a real challenge to the likes of Mercedes-AMG and BMW's M division. There was talk of a sedan version of the Nissan GT-R to wear an Infiniti badge, but those rumors amounted to even less. The Q50 Eau Rouge, however, could finally be the ticket.
The concept debuted at the Detroit Auto Show a few months ago without an engine (or at least not one we were made aware of) but with all manner of carbon-fiber aerodynamic components. It then rolled in to Geneva with the beating heart of the GT-R - a 3.8-liter twin-turbo V6 tuned to 560 horsepower and 442 pound-feet of torque - and arrived in Beijing earlier this week in an even more evolved form. And according to the chatter coming out of China (whose financial hub of Hong Kong, incidentally, serves as Infiniti's home base), it's all but certain to be approved for production.
"At this stage it would take more to stop the car getting made than to start things," says Auto Express, citing an unnamed source. The finished product would look much like the versions we've seen until now, and while it would be available in an array of colors, that metallic blood red could emerge as Infinit's signature performance color.