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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Infiniti boss ices plan for EV

Infiniti President Johan de Nysschen has postponed plans for an electric vehicle in order to focus on high-volume models. Automotive News reports de Nysschen is attempting to be realistic about Nissan CEO Carlos Ghosn's goal of nearly tripling Infiniti global sales from 170,000 units last year to 500,000 by March 31, 2017, saying, "500,000 cars by 2017 is an inordinately ambitious challenge." An electric vehicle would likely sell in rather small numbers.
Still, the executive is already making moves to improve Infiniti sales worldwide with new production in both China and England. Meanwhile, the company plans to unveil a new volume compact sedan set to bow in 2015. Meanwhile, de Nysschen is also working on two new models above the company's current M line. Those will borrow styling cues from machines like the Essence Concept, but will be far less exotic, tilting more toward high-performance luxury than true sports car.

Race recap: 2015 Abu Dhabi Grand Prix is Germany rising as sun sets

Mercedes-AMG Petronas driver Nico Rosberg Rosberg doesn't attribute anything mystical to the form that got him ahead of teammate Lewis Hamilton. He said simply, "Before it was close in the other direction, now it's close in this direction." Mercedes non-executive chairman Niki Lauda went further, saying Rosberg's "brain has switched." Under the desert spotlights it switched so far ahead that Lewis Hamilton qualified nearly four tenths behind the German. Kimi Raikkonen flew the scarlet for Ferrari in third position. Being three spots ahead of Valtteri Bottas gave Raikkonen a huge advantage in locking up fourth position in the driver's championship. Even if he doesn't care about it, as he's publicly stated, Ferrari probably does. Teammate Sebastian Vettel was classified 16th after the German slowed down after making a mistake on his final hot lap, and neither he nor his engineer realized how quickly times were falling on a cooling track. He'd be promoted to 15th when Lotus driver Romain Grosjean was penalized for a gearbox change. Sergio Perez knocked it out of the park for Sahara Force India, claiming fourth ahead of Daniel Ricciardo in fifth for Infiniti Red Bull Racing. Williams driver Bottas was in sixth, in front of the second Force India of Nico Hulkenberg and the second Williams of Felipe Massa in eighth. Daniil Kvyat ensured both Red Bulls were in the top 10 with his ninth position, and Carlos Sainz got the upper hand in qualifying over his Toro Rosso teammate Max Verstappen for the final time this year, rounding out the top 10. Beyond Nico Rosberg's mind, one of his weaknesses was his slow starts. Those are stronger, too, the German tearing off away from the field when the lights went out. Hamilton bogged enough to have to defend from Perez behind, the Mexican trying to slide between Hamilton and Raikkonen on the run to the first corner. Rosberg held the lead into Turn 1 and likewise held it through Turn 21 on the last lap of the race, only ceding it during pit stops. Rosberg's 14th victory gets him level with Graham Hill on the wins list – on the anniversary of Hill's death in a plane crash – and marks the first time in his 10-year F1 career that he's won three races in a row. More proof of his strength: the last few races we haven't heard Rosberg ask for regular updates about what Hamilton's doing, he just drives. Hamilton gave it his best but that wasn't enough.