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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Infiniti Q60 Coupe spied in production guise

Here is the best news we've had all day: the production Infiniti Q60 Coupe will bear an uncanny resemblance to the concept car that previewed it earlier this year in Detroit. We know this thanks to our very first round of spy photos of the heavily camouflaged production car. Although there are only three images to draw from, we've got a clear picture of the concept-inspired lines of this new two-door. In particular, the front and rear fascias look to draw a lot of inspiration from the concept. In front, the headlights look to be similar in shape, while the double-arch grille looks largely unchanged from what the company previewed. Perhaps the biggest change up front is around the fog lights, which look to sit in far more conventional housings. Also gone is the Q60 Concept's Formula One-inspired chin, possibly in part due to the company's (and parent Renault's) perilous position as a title sponsor for the Red Bull Racing team. The taillights reinforce the concept car inspiration, retaining a similarly svelte shape and tying in with a small trunk lid. Also like the Q60 Concept, our spies report that a twin-turbocharged, 3.0-liter V6 will be on offer, likely as the range-topping engine. We'd expect the volume motor to be the Mercedes-Benz 2.0-liter, turbocharged four-cylinder found in the likes of the new Q30, as well as the CLA-, GLA-, and A-Class. It's also certainly possible that Infiniti's long-serving 3.7-liter V6 will be available in some form. Whatever engines arrive, we can expect six-speed manual and seven-speed automatic transmissions to be the sole options. Have a look at the photos up at the top of the page. And for comparison's sake, we've included the official Q60 Concept gallery down below just under the video showing a 360-degree view. Take a peek at both and let us know what you think of Infiniti's work.

2019 Infiniti QX50 Essential Drivers' Notes Review | Variable impressions

The 2019 Infiniti QX50 is the brand’s second smallest crossover, and itÂ’s fully redesigned for the 2019 model year. Infiniti decided to use the stylish QX50 as a technology flagship, specifically using it to debut its variable-compression engine technology. It has since been shared with Nissan in the new Altima, but Infiniti got the new 2.0-liter turbocharged four-cylinder first. It makes a solid 268 horsepower and 280 pound-feet of torque, numbers that are very similar to the outgoing QX50Â’s 3.7-liter V6. However, the 2019 QX50 with all-wheel drive (as our tester is equipped) nets you 26 mpg combined to the old carÂ’s 20 mpg combined rating. Infiniti pairs the new engine with its continuously-variable transmission. We happen to be testing the absolute pinnacle of what a QX50 can be: the “Essential” trim level. The base QX50 Pure starts at $37,645, whereas ours towers up to $59,085. That steep price is thanks to the addition of several high-dollar packages, including the $7,500 Sensory Package. This is the price youÂ’ll pay to get the ultra-luxe interior that we happened to fall in love with. The Autograph Package added $2,000, netting us white leather with the blue suede accents. Then the ProActive ($2,000) and ProAssist ($550) packages provide all the advanced driver assistance features like ProPilot Assist. Take note that the frustrating steer-by-wire (DAS) system is also included in the ProActive Package. Assistant Editor, Zac Palmer: When fully optioned as our QX50 Essential tester is, this interior can mix it up with the best in the business. You may have to sell a kidney to afford it, but the quilted white semi-aniline leather, soft blue suede and light maple (real) wood is going to make it all worthwhile. Infiniti certainly nailed it on the materials, but the interior design and styling flourishes are executed just as successfully. There's a simplicity to the flatness and gently curving horizontal lines that feels so graceful and luxurious. I feel that I'd never tire of the cream, brown and blue color combination, though that light-colored leather means I'd forever be trying extra hard to keep it clean. All of this interior loveliness was almost enough to make me forget about this crossover's interior tech shortcomings. Infiniti hasn't integrated Apple CarPlay or Android Auto, and the stock infotainment system isn't nearly polished enough to warrant such an omission.