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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Infiniti shows off the new Q50 engine lineup in Chicago

Infiniti has a raft of engine options it's rolling out on the Q50 sedan. We found out about most of them a couple of months ago, but they're now confirmed in all their turbocharged glory. And they'll all be showcased this week at the Chicago Auto Show. The base engine is a 2.0-liter turbo four based on a Mercedes design and built at the new joint-venture engine plant in Tennessee. The engine produces 208 horsepower and 258 pound-feet of torque and will be available in the Q50 2.0t in either rear- or all-wheel drive. If those specs strike you as familiar, they're the same that you'd find in the Mercedes CLA250 and GLA250, both of which similarly make their 4Matic traction optional, but come standard in front- (not rear-) drive form. Above the four-pot sits a new 3.0-liter twin-turbo V6 that replaces the naturally aspirated 3.7-liter unit and will be available in two states of tune. The 3.0t model offers 300 hp and 295 lb-ft, but the performance model – dubbed Q50 Red Sport 400 – cranks it up to 400 hp and 350 lb-ft. Both versions come mated to a seven-speed automatic transmission and either rear- or all-wheel drive. The fourth powertrain options carries over in the form of the Q50 Hybrid, which still pairs a naturally aspirated 3.5-liter V6 to a 50-kW electric motor for a combined output of 360 hp. So if you like your sports sedan to come with some manner of assist, the Q50 offers plenty of choices. But if you're in the atmospheric camp, we're afraid you'll have to look elsewhere. Related Video: Infiniti Presents Three New Q50 Sports Sedan Engines for the First Time at the 2016 Chicago Auto Show - Q50 Red Sport 400 offers new 400-horsepower VR-series 3.0-liter V6 twin turbo engine - Advanced 300-horsepower VR V6 twin-turbo version shown for the first time in Chicago - Pair of new V6 twin turbo engines joined by new 2.0-liter turbo inline-4 rated at 208 horsepower CHICAGO (Feb. 11, 2016) – Infiniti today revealed the full lineup of new advanced engines for its Infiniti Q50 sports sedan at the 2016 Chicago Auto, including two 3.0-liter V6 twin turbo engines and a 2.0-liter 4-cylinder turbo engine. The trifecta of new powerplants will be available beginning this spring. Joining the three new engine-equipped Q50 models – designated the Q50 2.0t, Q50 3.0t and Q50 Red Sport 400 – on display at the country's oldest and best-attended auto show are the redesigned 2016 QX60 crossover and the all-new QX30 premium active crossover.

Infiniti is blazing an unconventional path to electrification

When it comes to electrification, Infiniti has a history of speaking a great deal but doing little. The Nissan-owned company's plug-in offensive will start in the 2020s, and it provided preliminary details about the technology that motorists can expect to find in showrooms in the not-too-distant future. Eric Rigaux, Infiniti's general manager of product strategy and planning, told Roadshow the firm's engineering department is putting the final touches on two forward-thinking electrified powertrains. The first one will run solely on electricity, while the second one will rely on a gasoline-powered generator to provide more range. Both are being developed to fit into a flexible new platform. Technical details about the electric setup remain vague, so we don't know how big of a battery pack Infiniti will use, or how many motors will draw electricity from it. However, Roadshow learned the gasoline-electric layout will never need to be plugged in, because a 1.5-liter, three-cylinder engine equipped with Infiniti's innovative variable-compression technology will produce the electricity it needs to run. The triple won't directly spin the wheels; it will channel the juice it creates to a battery pack. It's not a zero-emissions solution, but it's one that makes a lot of sense, because users won't need to wait for a charge, and they'll be able to drive for about 500 miles between fill-ups. The now-defunct Chevrolet Volt featured a similar drivetrain, but owners had the possibility of plugging it in. Infiniti won't give motorists that option; there won't be a plug anywhere on the car. Fluid-filled motor mounts and active noise cancellation will ensure the passengers don't feel or hear the triple whirring away. Meanwhile, two electric motors (one over each axle) will deliver between 248 and 429 horsepower; final specifications haven't been signed off yet. And, because power will come from gasoline, there's no need to integrate a bulky battery pack into the chassis. Infiniti's future gasoline-electric models won't require anything bigger than a 5.1-kilowatt-hour unit, which can unintrusively be stuffed under the trunk floor or sandwiched between the floor and the rear seat. Infiniti chose a crossover to inaugurate its battery-electric powertrain; the QX Inspiration concept (pictured) unveiled during the 2019 Detroit Auto Show shed light on what the model will look like.