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Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.

Infiniti releases first image of premium compact Q30 Concept

Behold, the Q30 Concept. Slated for a worldwide debut in Germany next month at the Frankfurt Motor Show, this concept previews a new entry-level premium compact that Infiniti hopes will attract younger buyers to the brand, as well as give it a competitor in a burgeoning new class that's quickly filling up with options.
What will set the Q30 apart? Aside from a bold and aggressive design that picks up where the new Q50 and many concepts have left off, Infiniti says the shape combines elements from three bodystyles, all of which appeal to the sort of buyer it's hoping snare. Can you guess which three? No peeking at the press release down below. Give yourself ten arbitrary points if your answer was coupe, crossover and hatchback.
Infiniti promises a ride height that will be high enough to earn crossover credentials, and we're guessing it's got an actual hatch back there, which leaves the coupe. Where's the coupe in the Q30's design? The influence of a two-door is a little more difficult to see with the naked eye, but what the Q30 shares with some four-door coupes on the market is a roofline that peaks and begins to slope back down before the B-pillar and rear set of doors.

Infiniti QX55 Luggage Test | The price to be paid for a coupe

The Infiniti QX55 is the crossover-coupe version of the QX50, which like other such variants available throughout the industry, chops the roofline and cargo area down to create a "coupe-like" appearance. Obviously, this results in a reduction in cargo capacity, but because that reduction is largely above the back seat line, the actual reduction in usable cargo space isn't as great as you might expect. While carrying a large box or some other tall, bulky thing will be more difficult, smaller items like suitcases won't necessarily be much different since carrying them above the back seat line can reduce or eliminate rear visibility and create a hazard by flying forward while stopping as well. It's for those very reasons I don't stack to the roof in luggage tests. Now, I have not tested the QX50, so I have no point of comparison in that regard. But I have tested a variety of crossover-coupes and the QX55 does indeed share common attributes ... and detriments.  On paper, the Infiniti QX55 has 26.9 cubic-feet of cargo space behind its back seat. That is basically the same as the Audi e-Tron Sportback and a bit less than the Mustang Mach-E and Toyota Venza. The Cayenne Coupe figure just seems inaccurate.  The QX55's back seat reclines, however, so its amount is variable. I do not know where Infiniti set it while doing it's measurement, but I set it for a comfortable degree comparable to most fixed back seats. You can also easily lower the back seat with handles in the cargo area. Both elements are pictured below.  Now, let's get to the bags. As in every luggage test I do, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). Cool, that was easy. All the bags easily fit with minimal Tetrising and ... Oh no. Wait, they don't. Despite all the bags seeming to be clear of the liftgate, the power-closing function got stuck repeatedly. I could slam it shut manually, but that's another no-no here at Luggage Test Portland in order to keep things consistent.  I then Tetrised and Tetrised and Tetrised again. No good, no good, no good. "Boy, what an annoying cargo area," I said to an empty street. This is what eventually worked after the sixth attempt.