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Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."

2017 Infiniti QX30 brings style in a small package to LA

There are already no shortage of luxurious compact crossovers on the market, like the Lexus NX and Mercedes-Benz GLA-Class. Infiniti clearly sees room for growth with the debut of the production QX30 at the Los Angeles Auto Show. The highly sculpted CUV arrives next year to offer another stylish entry in the segment. The production QX30 clearly adapts the swoopy concept's design from the Geneva Motor Show, but the designers soften things slightly. The kinked C-pillar comes straight from the earlier shape, and the arching character line now runs through both door handles along the side. Narrow lights at the front and rear also give the CUV a sporty look. Inside, leather and metallic trim abound, and the infotainment system sits high on the center stack. The QX30 will be available with diesel and gasoline engines, depending on the market, but the 2.0t on the fender here suggests this one uses the turbocharged unit from its Q30 hatchback sibling with 208 horsepower and 258 pound-feet of torque. A seven-speed dual clutch gearbox is standard on the CUV, and an all-wheel-drive system can send up to 50-percent of the power to the rear wheels as necessary. Infiniti hopes young buyers gravitate toward the model's bold shape when the QX30 goes on sale. LA seems like the perfect place to catch the eye of these potential customers. Infiniti QX30: A premium active crossover for all purposes • QX30 debuts as a new premium offering for global markets • Combines crossover appearance with signature Infiniti design cues • Delivers a confident drive and versatile attitude, aided by intelligent all-wheel drive • Intuitive technologies enhance safety, comfort and convenience • Part of first Infiniti production in Europe, at new facilities in Sunderland, UK • Simultaneous world premieres at Los Angeles and Guangzhou motor shows HONG KONG – The Infiniti QX30 premium active crossover is making its simultaneous global debut at the 2015 Los Angeles and Guangzhou international motor shows – signalling the next phase of the company's global growth strategy. Created for a new generation of premium buyers who appreciate category-defying design inside and out, the QX30 boasts a purposeful appearance that makes a bold visual statement as part of Infiniti's premium model line-up.

Infiniti boss ices plan for EV

Infiniti President Johan de Nysschen has postponed plans for an electric vehicle in order to focus on high-volume models. Automotive News reports de Nysschen is attempting to be realistic about Nissan CEO Carlos Ghosn's goal of nearly tripling Infiniti global sales from 170,000 units last year to 500,000 by March 31, 2017, saying, "500,000 cars by 2017 is an inordinately ambitious challenge." An electric vehicle would likely sell in rather small numbers.
Still, the executive is already making moves to improve Infiniti sales worldwide with new production in both China and England. Meanwhile, the company plans to unveil a new volume compact sedan set to bow in 2015. Meanwhile, de Nysschen is also working on two new models above the company's current M line. Those will borrow styling cues from machines like the Essence Concept, but will be far less exotic, tilting more toward high-performance luxury than true sports car.