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2014 Infiniti Q50

Avoiding An Identity Crisis... For Now
Infiniti is a brand that has been quietly undergoing major upheaval - and not just with the numbers and letters on its trunklids. Back in December, Nissan's premium brand rankled fans and pundits by announcing it would redo its alphanumeric nomenclature, yet that decision was but a PR speedbump - there are bigger fish to fry. After all, this is a marque that was on the chopping block just a couple of years ago, and now it has a major opportunity to succeed thanks to new investment, new independence (Infiniti is now responsible for its own design, engineering, marketing, quality and human resources), a new global headquarters in Hong Kong, and new marching orders from new leadership that calls for a revitalized and expanded portfolio.
Yet if you think that the Q-based naming convention is the first sign of the brand's new direction, you might have missed Infiniti's biggest signal flare: the 2013 JX crossover. Fine premium three-row crossover that it may be, it's still the first Infiniti in ages that operates without a scintilla of driving entertainment at the core of its genetic makeup. (The last - and perhaps only - previous example was also Pathfinder-based, the 1997 QX4). To be fair, three-row CUVs have a laundry list of priorities before driving enjoyment figures in, but the message the JX (henceforth known as the QX60) sends is clear: Infiniti is going after more segments and more customers. Plans are afoot to expand the company's product line by a whopping 60 percent over the next five years, and in short, that means Infiniti is no longer content to be the unsung Japanese BMW - it needs vehicles that satisfy a wider swath of consumers. Despite all this, Infiniti officials we spoke with were keen to assert that driving pleasure remains very much core to their mission, and to that of this 2014 Q50 in particular.

Infiniti plans overhaul of infotainment system by 2021

Infiniti is working on a fully overhauled infotainment system starting in 2021 that will feature bigger displays but retain the current dual-touchscreen setup. In the meantime, upgrades including Apple CarPlay and Android Auto connectivity will be added to existing systems starting next year, depending on the market. "Next year is going to be the first step of improvement," Infiniti's vice president of product strategy, Francois Bancon, told Australian outlet GoAuto. "And as we move forward with a bigger display, 12.0-inch, 15.0-inch, whatever, of course we are going to improve the accuracy." He also indicated that "only the media" complains about the dual-screen display and that customer feedback has been strong. "The appearance of the system, for example in QX50, which is the same as in Q50, we're not going to change. But we just redesign the whole system behind more capacity, faster reaction time, high-definition display and full connectivity." So the new system will keep the dual-screen setup, which today involves the top screen handling mostly navigation and redundant audio information while the lower screen is used to control vehicle, phone and audio functions (see the below video for more info on how it works). The QX50, which goes on sale in the United States later this year, will also be the first Infiniti to get a 9-inch color head-up display on the windshield, plus smartphone mirroring and data-derived weather and other apps. The rollout of a new infotainment system coincides with Infiniti's plan to build its first all-electric car in 2021 and release hybrids based on Nissan's e-Power technology. Parent company Nissan has said it wants to sell 1 million electric vehicles annually by 2022. Related Video:

2021 Infiniti QX80 gets full off-road prep, will take on the Rebelle Rally

Infiniti just revealed an off-road prepped QX80 that will take on the Rebelle Rally this week. Beginning today, the Rebelle Rally is an all-female rally where racers navigate off-road terrain from Lake Tahoe to the Imperial Sand Dunes by the U.S.-Mexico border. It’s 1,200 miles of rough terrain, so the luxurious QX80 needed a little help to get ready for it. The big bruiser of an SUV was handed off to Calmini Products Inc. in California for the prep work. It got a three-inch lift, heavy-duty control arms, off-road performance shocks, high clearance front and rear bumpers and thicker skid plates. The new Off-Road Monster 18-inch wheels are wrapped with chunky Nitto Terra Grappler all-terrain tires. We wouldnÂ’t normally say this about an Infiniti, but this QX80 looks badass. Calmini also added a PowerTank air-up tank and digital air-down kit to keep those tires at optimal pressure levels. Other extras include a rally computer, heavy-duty shackles and ropes, tow straps, two sets of Maxtrax platforms (to lift the vehicle for service if necessary), a fire extinguisher and two full-size spare tires secured in a custom-built cargo area cage. Both drivers are automotive journalists: Nicole Wakelin and Alice Chase. TheyÂ’re allowed compasses, roadbooks and maps, but no other navigational tools are available. The rally is scheduled to conclude on October 17. InfinitiÂ’s QX80 is a fine choice for this event, especially when you consider its underpinnings. The big SUV still uses a body-on-frame construction shared with the Nissan Armada. Nissan enthusiasts will also know that the Armada is based on the Nissan Patrol, which is a capable off-roading truck of an SUV sold in other parts of the world.