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Infiniti Q50 Eau Rouge racing toward Detroit with Red Bull in its veins

There are several ways an automaker can get into Formula One racing. It can start its own team from scratch (like Toyota did in 2002), it can buy an existing team (like BMW did with Sauber in 2005) or it can supply engines to other teams (as so many manufacturers have done over the years). Infiniti chose another direction and opted to sponsor the world-champion Red Bull Racing team.
Infiniti has undoubtedly poured millions into its partnership with Red Bull since it started in 2011, but aside from the Sebastian Vettel edition FX (which technically emerged from the company's sponsorship of the driver as separate from the team), the tie-in has yet to translate into a Red Bull-tuned (or at least -inspired) Infiniti for the road. But that's just what Nissan's premium brand has in store for us at the upcoming Detroit Auto Show in January.
Well, almost, because the concept just announced is still a step or two away from reaching your local Infiniti dealership, but here it is just the same. It's called the Q50 Eau Rouge, and it's based on the company's latest tech-laden sports sedan. It takes its name, of course, from the famous uphill section of the Spa-Francorchamps circuit where Sebastian Vettel won the Belgian Grand Prix earlier this year, but Infiniti isn't telling us much more than that.

2017 Infiniti Q60 3.0t Sport starts at $49,205

Infiniti announced pricing Wednesday for the 2017 Q60 3.0t Sport. The 300-horsepower Q60 3.0t Sport starts at $49,204, while the all-wheel-drive variant starts at $51,205. The new models slot snugly in between the Q60 3.0t Premium AWD and the Q60 Red Sport 400. The Q60 3.0t Sport's price isn't the only thing that makes it the middle child, as the 3.0-liter twin-turbo V6's output is in the middle, as well. The base Q60 2.0t is fitted with a turbocharged inline-four that generates 208 horsepower, while the range-topping Q60 Red Sport 400's 3.0-liter twin-turbo V6 puts out 400 horsepower. The Q60 3.0t Sport makes an even 300 horsepower, not enough to crowd the Q60 Red Sport, but a large increase over the inline-four motor. In terms of features, the Q60 3.0t Sport trims gets a lot of the same components as the high-end models, including the sport brakes, Dynamic Digital Suspension, 19-inch aluminum alloy wheels, carbon-fiber trim on the inside, and more. The two models will go on sale next month and bring the total of available Q60 models up to 10. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video:

Infiniti G37 to live on in showrooms alongside 2014 Q50

Infiniti is preparing to roll out its hotly anticipated 2014 Q50, a car that not only ushers in a new alphanumeric naming strategy, it ostensibly replaces the G37 as the brand's bread-and-butter sport sedan. That will happen, but not in the short-term, as the G37 will continue to be manufactured and sold alongside the Q50, at least for the rest of this year.
Infiniti spokesman Kyle Bazemore has confirmed to Autoblog that a decision is pending on how long to extend the G37 sedan's production run. "We're taking Q50 up a little bit, and that allows us to keep the G Sedan in the lineup... It [Q50] certainly started as a replacement, but it ended up being much more than that." Confusingly, Infiniti has already announced that the Q50 is to start at $37,605 (including $905 destination charge), yet the 2013 G37 is more expensive, starting at $38,255 delivered according to Infiniti's consumer website. Thus, a price drop on the G37 is likely coming in short order.
So why hold on to the older model? With the Q50 launching exclusively with V6 and Hybrid models (a turbo four and diesel are said to be in the cards down the road), Infiniti evidently feels it is risking leaving lower-end sales on the table. "There's a lot of movement with the [BMW] 320i and such, and this allows us a two-tier strategy to compete," says Bazemore. Keeping the G37 on tap at a lower price for fleet sale duty may also serve to protect the Q50 as it establishes itself on the market.