2021 Infiniti Qx50 Luxe Sport Utility 4d on 2040-cars

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Q50 Eau Rouge to kick off series of performance Infinitis

Infiniti is desperate to position itself as a brand for performance enthusiast. It's tried to create that impression by attaching its name to the Red Bull Racing team, by sprucing up the G37 Coupe and G37 Convertible as part of its lack-luster Infiniti Performance Line, and by bringing Sebastian Vettel on board to create a special edition FX crossover. But the Japanese luxury brand knows it's going to need something more comprehensive if it's going to go up against BMW and its M models, Mercedes and its AMGs, or Audi and its Quattro GmbH-tuned RS range.
That's why the Q50 Eau Rouge concept unveiled just last week at the Detroit Auto Show was so important to the marque. But Infiniti has more in store than just a concept. Nissan desires to put the Q50 Eau Rouge - named after the notoriously challenging turn at the Spa Francorchamps circuit in Belgium - into production with a 500-horsepower engine. But in speaking to Automotive News, Infiniti chief Johan de Nysschen hinted at more good news to come.
That could include a performance version of a new flagship sedan Infiniti is said to be working on, positioned above the current Q70 to fill the void left by the discontinued Q45 that capped the brand's range before it shifted its entire naming scheme behind it. The flagship sedan would need some serious muscle to challenge the likes of the Mercedes S63 AMG and Audi S8, but Infiniti seems bent on getting there. To cap it all off, Infiniti has long been rumored to be working on a halo sports car. Whether they'll all carry the Eau Rouge name, the IPL badge or some sort of other designator remains to be seen, but we'll enjoy seeing this development progress.

Infiniti explored V8, diesel, hybrid power for Q50 Eau Rouge

Infiniti boss Johan de Nysschen "insists" the car be put into production.
Over the past few years, rumors have swirled about an Infiniti-badged, four-door version of the Nissan GT-R. Makes sense to us - Infiniti could certainly use a performance halo, and the seemingly forgotten IPL initiative hasn't exactly bore any interesting fruit. Enter the Q50 Eau Rouge, which recently debuted for a second time at the Geneva Motor Show packed with the 3.8-liter, twin-turbocharged heart of Godzilla itself.

Infiniti serves up ‘Carigami’ models to ease coronavirus quarantine boredom

To the list of things car enthusiasts can do to combat coronavirus quarantine boredom, or keep their restless kids diverted, Inifiniti is serving up what it’s calling “Carigami.” ItÂ’s exactly what it sounds like: origami for cars, more or less. Three models are offered — the Q50 sedan, QX80 SUV and the now-discontinued FX crossover — all in 1:27 scale. All you need is a printer and paper, a craft knife and some glue. ItÂ’s not the first time Nissan has turned to the Japanese art form, having commissioned a full-scale origami version of the Juke on its fifth anniversary in 2015. Outside the Nissan realm, we also recently saw a downloadable origami version of the Tesla Cybertruck. You can download all three Infiniti templates and instructions at Infiniti.com. We especially dig the use of a record turntable as a way to replicate the life-size design turntable automakers display new models on at auto shows.