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Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

Submit your questions for Autoblog Podcast #344 LIVE!

We're set to record Autoblog Podcast #344 tonight, joined by Doug DeMuro, author of Plays With Cars, formerly of Porsche Cars North America, and all-around swell guy. You can drop us your questions and comments via our Q&A module below, and we'll give them extra-diligent attention. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
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Infiniti Prototype 10 concept to debut at Pebble Beach

Last year, Infiniti launched its gorgeous Prototype 9 concept at the Pebble Beach Concours d'Elegance. It was an open-wheel, retro-styled car inspired by Grand Prix racers of old. Just as important as its design, though, was its powertrain. It was all-electric. This year, at Pebble Beach, Infiniti will return with a new speedster concept called Prototype 10. It, too, will be electrified. Teased in the above image, the open-cockpit Prototype 10 will be another single-seater steeped in classic design, though with looks the automaker describes as "cool, clean and forward-looking," borrowing some cues from the Infiniti Q Inspiration concept we saw at the Detroit Auto Show earlier this year. Karim Habib, Infiniti's executive design director, describes Prototype 10: The Infiniti Prototype 10 echoes the layout and design of some of the most evocative car designs of all time, where power was celebrated through high-powered single-seat competition cars. Our new concept speaks of an electrified future, something which is reflected in its form and details. It is appropriate that we found inspiration in an optimistic bygone era in which cars were characterized by the simple love of driving. Still, Infiniti leaves out most of the details about the car. We're curious what kind of "electrified" powertrain Prototype 10 will use, but the company plans to electrify its whole lineup beginning in 2021. It's possible Infiniti could tease further images and information, but we'll likely have to wait for its official unveiling at Pebble Beach on Aug. 23, which is right around the corner. If the last two concepts are any indication, this one should be a stunner as well. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Infiniti Green Infiniti Convertible Concept Cars Electric Hybrid Performance Pebble Beach