2023 Infiniti Q50 Red Sport 400 Bose Blind Spot Lane Change Moonroof on 2040-cars

Auto blog

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Andy Palmer leaves Renault-Nissan to serve as CEO of Aston Martin

Aston Martin has been without a helmsman since Ulrich Bez stepped down from the chief executive office at the end of last year, stepping back to serve as non-executive chairman in a semi-retired ambassadorial capacity. The British automaker, now on the cusp of a new era, has been running without a CEO since, but has now named Bez's replacement in Andy Palmer.
If you don't recognize the name, you should: Palmer has worked under the Renault-Nissan Alliance for decades now, rising through the ranks to become one of the top executives under Carlos Ghosn. Most recently he was serving as executive vice president of the entire group and chairman of the Infiniti brand, but like Carlos Tavares, who recently left Renault to run Peugeot, Palmer is now embarking on a new mission as CEO of Aston Martin.
Once the transition period is complete at the start of October, Palmer's role as Chief Planning Officer at Renault-Nissan will be assumed by Philippe Klein, who steps up from his current role as executive vice president of product planning for Renault. Read the statements from both companies below.

Infiniti Qs Inspiration shows itself before Auto Shanghai

Infiniti's shown off a bit of the Qs Inspiration concept before debuting the creased contrivance at Auto Shanghai next week. The concept serves a few purposes, the first to reimagine a future for sports sedans on a planet of crossovers and SUVs. The result blends a fastback with high sides that connect low ground clearance below and an elevated seating position above. The Japanese luxury maker is all about sedans, the Qs Inspiration signaling how a carmaker watching the bottom line can maintain its interest in the passe bodystyle. The concept previews a production model, and perhaps the design language and lingo we'll see spreading through the range. We're not sure how the low floor and higher roof work out in the cabin, but Infiniti mentions a "low-mounted powertrain and potent e-AWD system." That's undoubtedly the promise of the "all-new flexible architecture developed to accommodate high-performance electrified powertrains." Production-izing for a non-electric version would mean laying in a grille for the ICE, but an electrified version would have plenty of room for batteries and e-motors. Before that retail model, it's possible we'll see Qs Inspiration cues on the Q50 and Q70 sedans. Take a long gander at the profile and the way the roof slopes, and you'll notice an elongated GT-R glasshouse profile. On top of that, before Infiniti released official photos, a few images leaked from China showing other angles of the concept. The rectangular steering wheel and massive digital dash cluster probably aren't going anywhere beyond Shanghai, but if Infiniti can bring that glass roof to production, that's a win in our book.