2002 Infiniti Q45 Base Sedan 4-door 4.5l, No Reserve on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2015 Infiniti QX80 gets a minor refresh, fancy new trim

Infiniti revealed an ever-so-slightly refreshed QX80 alongside its Q70 luxury sedan this morning in New York. The biggest news for the brand's fullsize SUV is the addition of a range-topping trim level, unimaginatively dubbed the QX80 Limited.
The Big 80 sports a couple of styling tweaks in an effort to bring its appearance more in line with the brand's current design language. The "double-arch" grille with mesh inserts we first viewed on the Q50 now adorns the front fascia, and the head and taillights have gone full-LED. Still, it's hard to call this SUV anything but ugly. It's bulbous and almost brutish, which aren't generally words you want to have to use when talking about any kind of luxury vehicle.
There aren't many updates inside or to the drivetrain, either. Like the Q70, Infiniti has added a couple of new tech features, such as its Predictive Forward Collision Warning system and High Beam Assist. Although it's getting a bit long in the tooth, the interior remains nice, with lots of wood and leather all around. The SUV continues to use a 5.6-liter V8, which produces 400 horsepower and 413 pound-feet of torque, mated to a seven-speed automatic transmission.

Infiniti QX70 is fini, for now

We knew it first as the FX, debuting in 2003 as a bulgingly macho SUV/crossover thing with an impossibly long hood. It was quick and powerful, and lower-slung than typical SUVs, more like a tall wagon. Infiniti later dialed the cartoonishness of it back a few notches and started calling it the QX70. Now, the QX70 is going to take a little break, disappearing from the lineup for a few years while QX50 and QX80 redesigns are rolled out. The QX70 is sporty, with a 325-horsepower 3.7-liter V6. But it's an aging model and a bit of a slow seller - last year, Infiniti moved one-seventh as many QX70s as it did its kid-hauling cousin the QX60 - which seats more people (seven, to the QX70's five) and is less expensive. The QX70 was once popular like that, selling 30,964 as the FX in 2004. But that was long, long ago. Last year it sold 6,261. The QX70 nameplate is expected to be back in 2021 or 2022, in a redesign based on the Nissan Murano and built at Nissan's plant in Canton, Miss. Related Video: Featured Gallery 2015 Infiniti QX70 Plants/Manufacturing Infiniti Crossover SUV redesign