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Infiniti offers chance to design Sebastian Vettel's helmet for the USGP

The Circuit of the Americas will host its second United States Grand Prix in November, and based on what's happening with New Jersey it might be the only US torch left alight in the Formula One firmament. The story even before the inaugural event was about getting American fans involved, and Infiniti appears to be making the first splash this year with a competition to design Sebastian Vettel's helmet for the first two days of race weekend.
The only thing required of the graphic designer within you is to head to the competition site, download the helmet template and slather it in your unique technicolor vision. It will require some thought to make something interesting, though, since much of the helmet is already committed to team and sponsor logos; other than a few thin strips along the sides, your creativity will be confined to the oval atop the shell. Vettel will choose the winner and will wear the selected lid during the free practices and qualifying.
The grand prize winner will also get a VIP trip for two to the grand prix as a guest of Infiniti, which includes some face time with the triple world champion himself. The contest is on now, the deadline for entries is 11:59 pm GMT (6:59 EST), Sunday, September 29th and the winner is chosen the very next day. There's a press release below with more info if you want the complete skinny before putting stylus to digital paper.

2016 Infiniti QX50 is new and improved, kind of [w/video]

The Infiniti QX50 is, to be frank, ancient. It hit the market way back in 2007, and has labored on ever since. Through December of last year, the company only moved 2,727 QX50s. The year before, there were only 2,164 sales, and 3,495 in 2012. What do all three years have in common? The QX50 was Infiniti's slowest seller in each of them. Here's hoping, then, that this latest update will boost the 2+2 crossover's appeal. Being shown today at the 2015 New York International Auto Show, Infiniti has made a number of updates to its smallest crossover, with the most notable being a 3.2-inch stretch in its wheelbase and a 4.5-inch increase in its overall length. That makes for an enormous 4.3-inch increase in the legroom of the formerly cramped second row. Infiniti also made slight increases to the overall ride height, of 0.4 inches in for rear-drivers and 0.8 inches for all-wheel-drive variants. Outside of the dimensional changes, Infiniti also beefed up the former EX37's exterior, with new front and rear bumpers that boast SUV-like scuff plating, as well as LED accents in the new headlights and a new grille that is more in keeping with the brand's current design language. LED taillights sit out back as standard, while Infiniti will happily sell consumers an optional xenon headlight package. Infiniti may have updated the exterior, but the cabin looks largely unchanged, aside from the extra space in the second row. It looks like a complete carryover in terms of features, trim and general layout. Also unchanged is the QX50's 3.7-liter V6 engine. Output remains fixed at 325 ponies and 267 pound-feet of torque. Regardless of whether power goes to the rear or to all four wheels, a seven-speed automatic is in charge of managing the power. We'll have more on the freshened QX50, including live images, coming soon from the floor of the 2015 New York Auto Show.

Assessing Sebastian Vettel's first 100 days as Infiniti's director of performance

Whenever a new US president is elected, we know to expect a performance review as soon as he (or she) has spent 100 days in office. Sebastian Vettel, arguably given a job that is more important to Infiniti than the US president, has been the brand's director of performance for one hundred revolutions of The Blue Marble, and Infiniti has put together a videographic glimpse of his work at Paul Ricard, in the US and England.
We probably won't really get a grip on the full results of his efforts for a while - we doubt that he's been in his post long enough to significantly alter the trajectory of the Q50 sedan, for instance. But then again, Infiniti insists he's been integral to the car's dynamics development regime, suggesting he's been working as a test driver for some time before these 100 days. Of course, Vettel is a race car driver and brand ambassador first and foremost, but when he tells a Q50 engineer that "For the future, I think it's more comfortable to have the shift paddles on the steering wheel," we get the sense that he won't hesitate to suggest changes in forthcoming products. Check out more of his inputs in the video below as well as a press release detailing his visit to the tech center in Cranfield, UK.