1999 Infiniti Q45 T Sedan 4-door 4.1l on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti Q Inspiration inspires electrified vehicle platform

This year's Detroit Auto Show was a bit light on forward-looking concepts, so the Infiniti Q Inspiration was a highlight, what with it's gorgeous curves and elegant interior. And lucky for us, Infiniti has decided to bring the lovely sedan to production. It will have a substantial difference to the concept, though ... The concept version used the variable-compression turbocharged four-cylinder from the QX50, which was a bit of a surprise considering the car's grille was nearly filled in. The production Q Inspiration will eschew the purely internal combustion engine for an electrified powertrain. Infiniti hasn't given any details, but that wording seems to indicate that it will be some kind of hybrid, or — less likely — an EV. Supporting the hybrid theory is the fact that Infiniti plans on putting this new sedan into production within five years. Infiniti has previously announced that its first full EV will launch in 2021, which is just three years out. That being said, we wouldn't preclude the possibility of a full EV Q Inspiration later on, or even a plain internal-combustion model, since the idea behind the original concept was that it could support multiple powertrains. Besides being another vehicle to help Infiniti reach its electrified vehicle sales goals for 2025, it will also be built in China. "We very much had China in mind when designing the Q Inspiration," said Infiniti Chairman and Global President Roland Krueger." Four more Infiniti models will also be built in China following this sedan. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Red Bull to run TAG Heuer-branded engines next season

After a drawn-out and very public effort to switch to a different engine supplier, Red Bull Racing will once again be running under Renault power next season. Only it won't be labeled as a Renault. Instead, it will be branded by TAG Heuer. Now if you're thinking that TAG Heuer was in the McLaren camp, you were right up until today's announcement. One of McLaren's oldest partners, the watchmaker jumped ship to join up with Red Bull instead, ostensibly replacing Casio as the team's official timekeeper. Now here's where it gets a little tricky: Mansour Ojjeh and his Techniques d'Avant Garde holding company remain a major stakeholder in McLaren. The firm owned Tag Heuer from 1985 to 1999; now its former watch brand is leaving for Red Bull. This isn't the first time that the TAG name has transferred from one F1 team to another, nor is it the first time we'll see its name replace that of a major automaker on an F1 engine. Techniques d'Avant Garde previously partnered with Williams before Ron Dennis took over in Woking and convinced Ojjeh to come on board. That partnership saw TAG work with Porsche on a successful F1 engine program that won three drivers' championships (with Niki Lauda and Alain Prost), two constructors' titles, and 25 grands prix. While unusual, the deal is hardly unprecedented. Aside from the McLaren-TAG-Porsche arrangement, Sauber once ran Ferrari engines under the brand of its sponsor Petronas (which has long since switched to Mercedes). For another example, the 1998 world championship saw Benetton running Renault engines under the Playlife name, while Williams rebranded its version as Mecachrome, as the French automaker shifted its priorities in F1 much as it is right now. The announcement still leaves a few questions unanswered, however. For one, will Red Bull continue running TAG Heuer-branded engines made by Renault (or another supplier) after 2016? And what does this spell for Infiniti, Renault's sister-brand that has sponsored the team for the past several years? Infiniti declined to comment, but we're told there'll be some sort of announcement early next week. Red Bull Racing to drive forward with TAG Heuer power unit in 2016 From the milliseconds that separate victory from defeat to the finely balanced and perfectly measured rhythm of a racing engine, in motorsport timing is everything.