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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti boss ices plan for EV

Infiniti President Johan de Nysschen has postponed plans for an electric vehicle in order to focus on high-volume models. Automotive News reports de Nysschen is attempting to be realistic about Nissan CEO Carlos Ghosn's goal of nearly tripling Infiniti global sales from 170,000 units last year to 500,000 by March 31, 2017, saying, "500,000 cars by 2017 is an inordinately ambitious challenge." An electric vehicle would likely sell in rather small numbers.
Still, the executive is already making moves to improve Infiniti sales worldwide with new production in both China and England. Meanwhile, the company plans to unveil a new volume compact sedan set to bow in 2015. Meanwhile, de Nysschen is also working on two new models above the company's current M line. Those will borrow styling cues from machines like the Essence Concept, but will be far less exotic, tilting more toward high-performance luxury than true sports car.

Infiniti Q60 Coupe spied in production guise

Here is the best news we've had all day: the production Infiniti Q60 Coupe will bear an uncanny resemblance to the concept car that previewed it earlier this year in Detroit. We know this thanks to our very first round of spy photos of the heavily camouflaged production car. Although there are only three images to draw from, we've got a clear picture of the concept-inspired lines of this new two-door. In particular, the front and rear fascias look to draw a lot of inspiration from the concept. In front, the headlights look to be similar in shape, while the double-arch grille looks largely unchanged from what the company previewed. Perhaps the biggest change up front is around the fog lights, which look to sit in far more conventional housings. Also gone is the Q60 Concept's Formula One-inspired chin, possibly in part due to the company's (and parent Renault's) perilous position as a title sponsor for the Red Bull Racing team. The taillights reinforce the concept car inspiration, retaining a similarly svelte shape and tying in with a small trunk lid. Also like the Q60 Concept, our spies report that a twin-turbocharged, 3.0-liter V6 will be on offer, likely as the range-topping engine. We'd expect the volume motor to be the Mercedes-Benz 2.0-liter, turbocharged four-cylinder found in the likes of the new Q30, as well as the CLA-, GLA-, and A-Class. It's also certainly possible that Infiniti's long-serving 3.7-liter V6 will be available in some form. Whatever engines arrive, we can expect six-speed manual and seven-speed automatic transmissions to be the sole options. Have a look at the photos up at the top of the page. And for comparison's sake, we've included the official Q60 Concept gallery down below just under the video showing a 360-degree view. Take a peek at both and let us know what you think of Infiniti's work.