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Infiniti explored V8, diesel, hybrid power for Q50 Eau Rouge

Infiniti boss Johan de Nysschen "insists" the car be put into production.
Over the past few years, rumors have swirled about an Infiniti-badged, four-door version of the Nissan GT-R. Makes sense to us - Infiniti could certainly use a performance halo, and the seemingly forgotten IPL initiative hasn't exactly bore any interesting fruit. Enter the Q50 Eau Rouge, which recently debuted for a second time at the Geneva Motor Show packed with the 3.8-liter, twin-turbocharged heart of Godzilla itself.

Watch 14 hot rides take over concept car lawn at Pebble Beach

The Pebble Beach Concours d'Elegance is an annual celebration of the beautiful, old cars that grace Monterey Car Week. But Monterey – and Pebble – features lots of newer metal, too, and that includes the concept lawn at Pebble Beach. Now, "concept lawn" isn't a totally accurate name anymore, and you'll see why in the list below. This year especially, plenty of production cars can be found in the area once reserved for the conceptual. Still, we're happy to see them. Here's what's featured this year: Alfa Romeo 4C Spider Audi R8 BAC Mono Bentley EXP 10 Speed 6 BMW 3.0 CSL Hommage R Buick Avenir Galpin-Fisker Rocket Speedster Hyundai HCD-16 Vision G Coupe Icona Volcano Infiniti Q60 Lamborghini Asterion LPI 910-4 Maserati Ghibli McLaren 570S Rolls-Royce Wraith By our count, that's seven concepts out of fourteen cars. But it still makes for one hot group of metal. Check 'em out in the gallery above. Related Video: Related Gallery 2015 Pebble Beach Concept Car Lawn View 38 Photos Image Credit: Copyright 2015 Drew Phillips / AOL Design/Style Alfa Romeo Audi Bentley Buick Infiniti Lamborghini Lincoln McLaren Porsche Concept Cars Videos Original Video Pebble Beach

2016 Infiniti QX60 Quick Spin

UPDATE: The original version of this story called Mazda's range-topping CX-9 the Platinum. This is incorrect. The top-of-the-line model will be called the CX-9 Signature. The story has been edited accordingly. When it comes to selling cars, getting customers into showrooms is half the battle. For Infiniti, one of its biggest draws is the QX60 – the three-row CUV originally known as the JX35, based on parent company Nissan's Pathfinder. QX60 buyers are young, female, and – most importantly – nine out of ten are new to the brand. The facelifted QX60, which was originally introduced in December, is here to maintain those stats. That's important, especially now, as increasingly premium mainstream offerings are proliferating throughout the market. This isn't a new trend – GMC's Acadia Denali predates the JX35, for example – but now the QX60 has to contend with things like the Ford Explorer Platinum, Honda Pilot Elite, Dodge Durango Citadel, and the upcoming Mazda CX-9 Signature. These vehicles are similarly priced, and offer similar capabilities and accoutrements to the QX60. Infiniti timed its QX60 update well, then, with a focus on aesthetics and maintaining the same driving dynamics. In the end, Infiniti offers a freshened CUV that should have no trouble keeping foot traffic flowing into the brand's showrooms. Driving Notes This might not be the popular opinion, but to our eyes, the QX60 is the best-looking product Infiniti currently makes (of course, the Q60 Coupe will trump that when it enters production). This thing has presence – we caught ourselves staring a number of times. But our lingering glances make sense when you look at the QX60 alongside the original JX35. The former lacked real hard edges or sharp details. Look at this comparison gallery to see the difference. What's remarkable is that Infiniti made this big visual improvement as part of a mid-cycle refresh. Yes, the front and rear fascias, headlights, and taillights were swapped out, but the cumulative effect is a dramatically more premium and refined aesthetic. We dig the way the dark grille integrates more neatly with the lower intake, and the LED running lights give the sharper, more aggressive headlamps a piercing effect. Out back, a revised rear bumper and a wider chrome strip produce a more substantial, upright appearance. These are little changes, to be clear, but taken as a whole they feel far more sweeping. The same can't be said of the cabin.