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Infiniti to move forward with 'Nissan-plus' strategy for its future cars

Sales at Infiniti in 2019 were down in the dumps. While the market as a whole fell 1.2%, Infiniti brand sales were down 21%. Nissan wasn’t too far behind, with its sales sliding 9.9% year-to-year. None of those numbers look great, but Nissan COO Ashwani Gupta still sees a path forward for NissanÂ’s luxury brand, Infiniti. “We will bring back Infiniti as Nissan-plus, in terms of product and technology," Gupta told Automotive News. “Infiniti will be great again.” Historically-speaking, Infiniti has been “Nissan-plus” for a long time over the years. Many vehicles in its lineup have been re-skinned versions of Nissans with some luxury thrown into the mix, and thatÂ’s not necessarily a bad thing. There have been some standouts, namely the original Q45 with its pioneering active suspension and shockingly sporty dynamics. And then there are the G coupes and sedans, vehicles that are still desirable to enthusiasts today. View 31 Photos InfinitiÂ’s current enthusiast offerings revolve around the Q50 sedan and Q60 coupe, both of which are rear-wheel-drive (or all-wheel-drive) cars with sporting intentions. ThereÂ’s no equivalent Nissan sold in America, but the Q50 is the Nissan Skyline in Japan. ItÂ’s impossible to know what the fate of these rear-drive-based cars will be, but a few possibilities lie ahead. Infiniti could really lean in to the “Nissan-plus” nomenclature and repurpose the new Altima as an Infiniti sedan. More likely, however, is a move to electrification. The Nissan IMs Concept and Infiniti Q Inspiration Concept both suggest that the company is interested in creating electric sedans. A “Nissan-plus” electric sedan sure sounds a whole lot better than a front-drive-based rebadged Nissan. InfinitiÂ’s biggest problem at this second is the lack of new product on the market. Its QX50 crossover is the most recent big redesign weÂ’ve been witness to, but it needed replacements yesterday for the QX60, Q50 and Q60 to be competitive with others in those segments. Both Lexus and Acura are outpacing Infiniti by a wide margin. The path forward as “Nissan-plus” also suggests Infiniti aims to be a premium brand, rather than a full-fledged luxury brand competing toe-to-toe with Audi, BMW and Mercedes-Benz. ThatÂ’s consistent with how the brandÂ’s cars have stacked up in recent years, even as it collaborated with Mercedes to put an Infiniti badge on the GLA crossover.

Infiniti boss ices plan for EV

Infiniti President Johan de Nysschen has postponed plans for an electric vehicle in order to focus on high-volume models. Automotive News reports de Nysschen is attempting to be realistic about Nissan CEO Carlos Ghosn's goal of nearly tripling Infiniti global sales from 170,000 units last year to 500,000 by March 31, 2017, saying, "500,000 cars by 2017 is an inordinately ambitious challenge." An electric vehicle would likely sell in rather small numbers.
Still, the executive is already making moves to improve Infiniti sales worldwide with new production in both China and England. Meanwhile, the company plans to unveil a new volume compact sedan set to bow in 2015. Meanwhile, de Nysschen is also working on two new models above the company's current M line. Those will borrow styling cues from machines like the Essence Concept, but will be far less exotic, tilting more toward high-performance luxury than true sports car.

New Infiniti QX crossover: expect a pretty Q60 on stilts

When the doors open at the Beijing Motor Show later this month, Infiniti will have a new concept to show off dubbed the QX Sport Inspiration. It takes the form of a mid-size sport-ute that could preview the next-generation QX70 crossover. The Japanese luxury automaker isn't giving us much to go on aside from the decidedly enigmatic teaser image above. But we're expecting the crossover concept to follow closely along the stylistic lines of the Q60 coupe concept we saw in Detroit earlier this year – albeit in a taller form with more space inside. And that's no bad thing, considering how sexy that two-door show car was. Infiniti tells us to anticipate such design elements as floating A-pillars and wide wheel arches, giving it a forward-looking and aggressive appearance that will foreshadow the company's next generation of crossovers. Watch this space for more as the Chinese auto expo prepares to open its doors on April 25. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. INFINITI QX SPORT INSPIRATION BREAKS COVER AHEAD OF 2016 BEIJING AUTO SHOW - First glimpse of exciting new SUV concept from Infiniti - Inspired by 'Powerful Elegance' form language - World premiere at 2016 Beijing Auto Show Rolle, Switzerland – Infiniti has revealed a first glimpse of its daring new QX Sport Inspiration, an exploration of the brand's vision for a next-generation, mid-size premium SUV. Inspired by Infiniti's 'Powerful Elegance' design philosophy, the QX Sport Inspiration features the brand's design hallmarks and stands out thanks to its striking design details and sophisticated craftsmanship. The concept rendering illustrates SUV-like proportions highlighted with wide muscular lines reminiscent of the Q60 Concept, floating A-pillars and extra-wide wheel arches. Alfonso Albaisa, Infiniti Executive Design Director, commented: "The QX Sport Inspiration expresses a power and purpose that is uniquely Infiniti. With a flowing, natural aesthetic, this concept demonstrates how Infiniti can offer something new and exciting with future QX SUV models." The Infiniti QX Sport Inspiration makes its global debut at the 2016 Beijing Auto Show (press days on April 25/26, public days from April 29 – May 4).