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Auto blog
Infiniti takes QX60 on vacation for National Lampoon-inspired ad
Wed, Jul 8 2015Infiniti is packing up its version of the Wagon Queen Family Truckster for a new ad inspired by the American comedy classic National Lampoon's Vacation. Well, actually the 30-second spot replaces the green station wagon with a QX60, but the commercial does a great job of evoking the movie in a short time. The release timing is clearly perfect too given the remake hitting theaters on July 29 with Ed Helms and Christina Applegate. Infiniti's ad replicates one of the film's memorable scenes, but it replaces Chevy Chase behind the wheel of the Family Truckster and Christie Brinkley in a Ferrari 308. Instead, we get Ethan Embry in a QX60 and a blonde in a Lamborghini Gallardo droptop. The slight twist at the end really makes the commercial work, though. The ad starts airing nationally on July 9, but you can watch it streaming above now. Beyond just the surface-level homage, Infiniti gives the spot a slightly deeper connection to the Vacation series. In 1997's Vegas Vacation, Embry played Rusty. INFINITI DEBUTS NEW QX60 "VACATION" AD CAMPAIGN Infiniti recreates famous scene from "National Lampoon's Vacation" in 30-second commercial with 2015 QX60 Luxury Crossover Commercial stars Christie Brinkley and Ethan Embry Campaign includes extensions in digital and social media NASHVILLE, Tenn. – Infiniti has released a new campaign for the 2015 QX60, inspired by the 1983 classic "National Lampoon's Vacation" which coincides with the July 29 release of Warner Bros. Studio's remake. The campaign begins with a TV commercial starring the original movie's car-loving blonde bombshell and supermodel, Christie Brinkley, and puts a spin on the famous movie scene as the modern day family heads to Walley World. In the national spot titled "Vacation," Ethan Embry (who notably starred as Rusty in "Vegas Vacation") loads his family in the roomy 3-row QX60 and hits the road for Walley World. While on the road trip, Ethan looks in his side view mirror and sees an attractive blonde in a sports car fast approaching. As Ethan and the blonde keep up with each other on the highway, Christie Brinkley is revealed as his wife who catches this action and ends the scene with an ironic response: "Honey, a blonde in a convertible? Seriously?" The popular Infiniti QX60 continues to stand out in the premium crossover segment, excelling in the areas that luxury crossover buyers desire most – interior versatility, roominess, available safety, and available advanced hospitality features.
Production Infiniti QX50 will mostly look like the concept
Thu, Mar 23 2017At this year's Detroit auto show, we got a look at the nearly production-ready Infiniti QX50 concept. Now we get our first look at how close to production the concept was, thanks to new spy photos. The overall shape remains very similar to that of the curvy concept. However, the greenhouse looks taller with more glass. While it isn't quite as low and aggressive-looking, we're sure drivers will appreciate the small compromise for better visibility. At the front, there are more changes that are a little less subtle. The grille looks a bit smaller all around, and even looks a tad lower than the concept. The headlights also don't stretch as far back, and they aren't as narrow either. In the front bumper, the two side scoops of the concept have been significantly toned down, and now look like more traditional grilles that follow the shape of the bumper. The lower grille is more open with just a mesh insert instead of the concept's skidplate-style chrome bar. Moving to the back, we find the taillights look nearly identical to the concept's. They're very long and narrow, and they connect into a metal crease that looks a bit like a spoiler. It looks as the though the faux skidplate treatment on the rear bumper will also make it to production, but the integrated exhaust tips have given way to more conventional round tips in bumper cutouts. It also may have lost the concept's air vents on each side of the hatch. Though they may have also just been toned down enough that they don't show through the camouflage. When the QX50 hits dealers, it will be available with Infiniti's fascinating variable compression four-cylinder making 268 horsepower. The crossover will also feature a version of Nissan's ProPilot semi-autonomous technology, which has been implemented in the Nissan Serena minivan in Japan. We expect to see the fully revealed production model very soon, possibly by the end of the year. Related Video:
Another Infiniti Q30 image found ahead of Frankfurt debut
Thu, Aug 27 2015Infiniti will introduce the new Q30, its smallest vehicle ever and its first foray into the compact, premium hatchback segment, next month at the 2015 Frankfurt Motor Show. The company confirmed the debut when it issued a single image of the new car last month. Now, we have a second shot. Released by the Twitter account of Infiniti's British outfit, the new shot is part of the #Q30Challenges campaign, which asks users to pick an object they'd like to reinvent. It shows the stylish hatch in the same bronzish-brown hue featured in the first image, but gives us a very wide front three-quarters view. We can see Infiniti's trademark C-pillar treatment, as well as a pair of wavy character lines. The shot also provides an especially good view of the Q30's long hood. The Q30 enters a segment that's nothing if not competitive, even here in the United States where small cars are a relatively recent phenomenon from premium automakers. Audi offers its A3, BMW is in the game with its 2 Series, Mercedes has its CLA and GLA and Lexus competes with the long-running CT 200h. The Q30 will be part of a two-pronged attack that will also include a QX30 crossover. We'll have a whole heap of additional information and images of the all-new Q30 when it makes its global debut next month in Germany. Stay tuned.