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Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

Infiniti Q Inspiration Concept shows a future with variable compression

For weeks, Infiniti has been teasing the Q Inspiration Concept ahead of its official debut at the Detroit Auto Show. Details were absent, but the design was clean, swoopy athletic. Not seeing any tailpipes on the rear end, we hoped it could sport some kind of electrified powertrain, but surmised that Infiniti could take the opportunity to further showcase its variable compression turbocharged engine technology. Now, Inifniti has officially taken the wraps off its Q Inspiration Concept, and has indeed chosen to use the stunning show car to demonstrate "near future applications" of the potent yet efficient VC-Turbo tech. VC-Turbo made its production debut in the 2019 QX50 at the 2017 Los Angeles Auto Show. Here, in the Q Inspiration, VC-Turbo allows Infiniti designers to make the most of the packaging, taking advantage of the compact powertrain to increase the size of the cabin while maintaining the footprint of a mid-size car. Electric automakers like Fisker, Lucid Motors and the like have been doing something similar with electric powertrains, but Infiniti's VC-Turbo allows the company to do something similar with technology that is ready for primetime, while still bridging the gap to more efficient future powertrains. VC-Turbo, as we've learned earlier, allows the engine to change and optimize compression ratios on the fly, between 8:1 for high-performance situations, to 14:1 for maximum efficiency. Mounted to the exhaust manifold integrated in the cylinder heads of the four-cylinder engine is a single-scroll turbocharger. The system, says Infiniti, provides the torque and response of a hybrid or turbodiesel powertrain without sacrificing efficiency. In the Q Inspiration, the power is directed to four wheels via a front-biased all-wheel-drive drivetrain. The system can direct torque to the rear wheels individually as needed. As a design study, the Q Inspiration is a success. The proportions and lines are sleek and attractive, accentuated by the car's white paint. There's kind of a lot going on up front, with a large "double-arch" grille at the leading edge. Everything behind that, though, looks particularly harmonious. Its elongated cabin and coupe-like dimensions help provide efficiency while maximizing headroom for the four occupants. It's a car that stands up to close inspection, as attention to detail makes it more interesting the closer you scrutinize it, inside and out.

Nissan bringing Infiniti brand to Japanese market

Ever hear that the best stuff is saved for export? Just ask Japanese luxury car buyers. It's been decades since Japan's largest automakers set out to take on Europe's finest with dedicated luxury brands of their own, but they have kept those brands largely out of their own domestic market and sold them almost exclusively overseas. But that's beginning to change.
In 2005 Toyota launched the Lexus brand - which it had been exporting since 1989 - in Japan. Honda reportedly planned on bringing its Acura brand to its home market just a few years later, but ended up delaying the move. Now Nissan is reportedly preparing to launch the Infiniti lineup in its own backyard.
This according to a report published in the Japanese business daily Nikkei and now making the rounds of the English-language press. The plan apparently involves offering at least part of the Infiniti model line in domestic Nissan dealers, holding off for the time being on launching a separate dealer network in Japan.