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Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

Infiniti Q30 prototype has entry-level luxury in the bag

The Infiniti Q30 Concept signaled the Japanese brand's clear intentions to join the growing global compact premium segment. Now, as evidenced by these images, we can see development of the brand's first compact hatchback is proceeding apace.
Our spies point to the similarity between this camouflaged tester and the Mercedes-Benz GLA-Class as further evidence to the cars' shared platform, although we'll admit, we don't necessarily see the similarities. The Q30's overall look, to our eyes, is like a scaled-down, lower-riding QX50, the model previously known as EX. Infiniti design elements, like its squat greenhouse, long hood and double-arch grille are all visible.
The Mercedes-Benz connection should be clearer under the hood, though, as the Q30 is expected to be powered by the same 2.0-liter, turbocharged Mercedes four-pot that's been leading the charge throughout the brand's entry-level models, namely the CLA-, GLA- and C-Class.

Infiniti showcases Vision Gran Turismo concept in the metal

Automakers have been clamoring to convey their ethos to a new generation and cast their brand in a positive light through the Vision Gran Turismo series. But while these concepts are designed for the virtual reality of Gran Turismo 6, some automakers have gone a step further by pulling their creations out of cyberspace and rendering them in the metal. And that's just what Infiniti has done with its design. Infiniti revealed its Concept Vision Gran Turismo back in December, striking a a sleek, low-slung form that looks more polished than a racing car but more track-focused than most concepts. It's powered (at least hypothetically) by a 4.5-liter V8 hybrid powertrain, with center-lock carbon-fiber wheels and rearward-biased 45/55 weight distribution. It's the kind of beast we'd love to drive, but while that may only be possible on Playstation, at least we know it does exist in physical reality – even if only as a full-scale model. Infiniti showcased it alongside the Q80 Inspiration and Q60 Concept at an exclusive event during the Shanghai Motor Show last week, but just revealed the photos now, so you can scope them out in the slideshow above. Related Video: Show full PR text INFINITI VISION GT DISPLAYED OUTSIDE ITS ONLINE WORLD FOR THE FIRST TIME SHANGHAI, China – Last week at the 2015 Shanghai auto show, Infiniti held its inaugural Infiniti Design Night ahead of Auto Shanghai 2015. The evening occasion took place at the Shanghai Himalayas Art Museum. Under the theme of "Aesthetics of Contrast," Infiniti Design Night showcased three design concepts showing an exciting path to Infiniti's future: the Q80 Inspiration (first shown in Paris, October 2014), Q60 Concept (Detroit, January 2015), and the Vision Gran Turismo designed especially for the latest Gran Turismo® 6™ video game. This was the first time the Vision GT was displayed as a real "flesh and bones" concept car, having only been seen and experienced digitally in GT6 prior to this event. The dramatic Infiniti Concept Vision Gran Turismo The Infiniti Concept Vision Gran Turismo is a vision of what a high performance Infiniti could look like in the future. Available for download in GT6 exclusively on the PlayStation®3 system, it was created through close collaboration with the creators of Gran Turismo®, the racing game franchise developed by Polyphony Digital Inc. that has sold more than 72 million copies worldwide.