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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2015 Mexican Grand Prix is a lot like old times

The last time Formula One visited Mexico, in 1992, 26 cars powered by eight engine manufacturers (counting Honda and Mugen-Honda separately) lined up on the grid; it would have been nine engine makers but the Brabham-Judd cars failed to qualify. In 1992 Lewis Hamilton was seven years old, Sebastian Vettel was five, Max Verstappen was still five years away from being born. Two of the current Sky Sports F1 commentary team, Martin Brundle and Johnny Herbert, were drivers. The starting three were Nigel Mansell on pole – 39 years old, this the year he'd win his only World Championship – and Riccardo Patrese both driving Williams-Renault cars, followed by Michael Schumacher in a Benetton-Ford. Only 13 of the 26 starters would finish. The circuit is has been reworked to today's safer standards, the track surface is brand new and slippery, but the atmosphere and packed grandstands haven't changed. Nico Rosberg was another point of consistency, scoring pole position for the fourth race in a row to beat his now-World-Champion teammate Hamilton by almost two-tenths of a second. The last time Rosberg turned pole position into a victory? The Spanish Grand Prix back in May. Vettel locked up third for Ferrari, followed by the Infiniti Red Bull Racing duo of Daniil Kvyat and Daniel Ricciardo. Williams went two-up as well, Valtteri Bottas in sixth ahead of Felipe Massa in seventh. Max Verstappen turned in a great late lap to reserve eighth place, Sergio Perez did all he could in front of his home crowd to get ninth, teammate Nico Hulkenberg the caboose in the top ten. In that 1992 race the first three on the grid finished the race in the same order after Mansell dominated, and it was almost the same in 2015. If Rosberg had driven the whole season like he drove today the Driver's World Championship would still be up for grabs. He got a great start and held his line through the first corner, coming out ahead of Hamilton through the initial kinks, pulling away as soon as he got to the straight. Hamilton was never more than a few seconds behind, but every time the Brit inched closer the German found a few more tenths to keep his distance. The field got bunched up when the Safety Car came out on Lap 53 after Vettel spun and got stuck in the barriers, but Rosberg handled the restart perfectly. Both drivers made small mistakes in the last few laps while driving on the edge, but Rosberg earned a strong victory, crossing the line two seconds ahead of his teammate.

Infiniti QX50 concept previews production model with variable compression engine

Infiniti revealed its QX50 concept ahead of its official debut at the Detroit Auto Show, and despite the concept title, it looks pretty much production-ready. The company calls the crossover "an evolution of the QX Sport Inspiration" concept, and that's certainly accurate. Side-by-side, the QX Sport, which we already figured was previewing a new QX50, and this concept look nearly identical. The primary changes are bumpers and side skirts that feature the obligatory aluminum trim to look like skid plates, and simple black plastic fender flares. The overall result is a crossover that is pleasant but not exactly exciting that bridges the gap between the small and swoopy QX30 and the large QX60. The plain wrapper hides plenty of impressive technology, though. Under the hood is Infiniti's fascinating variable-compression turbocharged engine. It's a 2.0-liter inline-four that can alter its compression ratio to anything between 8:1 and 14:1. The result is an engine that produces an estimated 268 horsepower and 288 lb-ft of torque. Infiniti says the four-cylinder should be about 27-percent more efficient than a comparable V6. In addition, while the company says this concept just shows a potential application of the engine, it's safe to say that you can expect it in the production model. With the new engine, the QX50 will also switch from to a front-drive platform, with all-wheel drive definitely an option or possibly standard; the current QX50 is based on the aging rear-drive FM platform used on other Infinitis and the Nissan 370Z. The other new tech buried in the QX50 concept's body is what Infiniti calls the "first production-ready incarnation" of its ProPilot semi-autonomous technology. The company doesn't go into great detail about what it will do except for handling stop-and-go highway traffic. We would hazard a guess that the system is functionally the same as the one introduced on the Nissan Serena minivan in Japan. It goes by the same name and can handle stop-and-go traffic, as well as maintain the car's lane position and distance behind other cars. It's another safe bet that we'll see this system in the production model. Other details about the car, such as the interior, have yet to be revealed. We're sure to see it as well as other information about the QX50's technology when it makes its full debut in Detroit. Related Video: